BNB Emerges as Strategic Engine in Web3-Driven Capital Play
Faraday Future’s founder and global co-CEO, Jia Yueting, has announced a $2 million addition to the C10 Treasury’s digital assetDAAQ-- portfolio, with BNBBNB-- designated as the largest cryptocurrency allocation in the actively managed segment. The decision to prioritize BNB was based on its pivotal role in ecosystem connectivity, its consistent revenue generation, and its substantial user base, as well as its robust and extensive blockchain ecosystem [2]. This allocation is part of a broader strategy to invest between $500 million and $1 billion in crypto assets over time, with an initial allocation of $30 million announced at the launch of the C10 Treasury on August 17 [1]. The treasury is structured to maintain an 80% passive index strategy paired with 20% active management to balance market representation with strategic allocation [2].
BNB’s selection reinforces its growing influence in the crypto landscape. Jia highlighted that BNB’s strength lies in its ecosystem integration and strategic positioning across multiple platforms. The decision aligns with other recent developments, including Hash Global’s launch of a BNB-focused fund and the expansion of BNB trading on exchanges like OSL Hong Kong [1]. These trends underscore BNB’s appeal to institutional and retail investors alike, particularly in markets where regulatory clarity is evolving.
The C10 Treasury has also initiated staking for its crypto assets, which is expected to enhance returns through on-chain rewards while mitigating portfolio risk via diversification. Staking is further anticipated to foster a positive feedback loop between capital flows and the growth of blockchain ecosystems, particularly on platforms such as EthereumETH-- and SolanaSOL-- [2]. This move reflects a broader trend among institutional investors to explore yield-generating strategies in the crypto space amid a shifting macroeconomic environment.
Jia Yueting’s personal investment of $180,000 into Faraday Future’s stock underlines his confidence in the company’s long-term strategy and the broader integration of blockchain into its business model. This includes the C10 Treasury as a core component of Faraday Future’s dual-engine growth strategy, which combines Web2 and Web3 initiatives to drive value creation for shareholders [2]. The company is also seeking stockholder approval to expand its equity incentive plan, a move intended to attract and retain key personnel in its pursuit of innovation and market expansion.
The C10 Treasury’s focus on BNB is not isolated to Faraday FutureFFAI--. Other firms, such as Shuntai Holdings, have also made significant investments in BNB, alongside BTC and ETH, further validating its role in diversified crypto portfolios [1]. Meanwhile, regulatory and market dynamics continue to shape the asset’s trajectory, with discussions around the potential inclusion of crypto in 401(k) plans highlighting the sector’s growing acceptance in traditional finance.
As the C10 Treasury continues to evolve, the strategic allocation to BNB is expected to play a central role in the fund’s approach to capital preservation and growth. With the ongoing expansion of the treasury’s portfolio and the integration of staking mechanisms, the initiative aims to serve as a benchmark for how institutional actors can engage with crypto markets in a structured and scalable manner.
Source:
[1] Jia Yueting: C10 Treasury adds $2 million in digital asset allocation with BNB as the largest holding (https://www.mexc.com/si-LK/news/jia-yueting-c10-treasury-adds-2-million-in-digital-asset-allocation-with-bnb-as-the-largest-holding/88823)
[2] Faraday Future Founder and Co-CEO YT Jia Shares Weekly Business Update (https://investors.ff.com/news-releases/news-release-details/faraday-future-founder-and-co-ceo-yt-jia-shares-weekly-10)




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