BitMine Immersion Soars 26.87% on Ethereum Strategy Shift

On July 1, 2025, BitMine Immersion's stock price surged by 26.87% in pre-market trading, marking a significant rise that has caught the attention of investors and analysts alike.

BitMine Immersion Technologies has undergone a major strategic shift with the appointment of Tom Lee, co-founder of Fundstrat and a prominent market strategist, as its new Chairman. This move is part of a broader plan to transform the company into a leading player in the Ethereum market, mirroring the successful Bitcoin strategy employed by MicroStrategy.

Lee's strategy involves raising $250 million through a private placement to fund BitMine's transition towards an Ethereum treasury. This shift aims to make ETH the company's primary reserve asset, leveraging Ethereum's yield-bearing characteristics and its role as the backbone of stablecoins and decentralized finance (DeFi).

BitMine's new approach includes a performance metric called "ETH-per-share," which will track the value of ETH held per share, similar to MicroStrategy's "BTC-per-share" model. This metric will be enhanced by Ethereum's native yield sources such as staking, restaking, and DeFi loops, providing a unique advantage over Bitcoin's static balance sheet.

Lee's plan is backed by industry giants such as Pantera Capital and Galaxy Digital, reflecting the convergence of traditional financial services and crypto. The company's focus on Ethereum accumulation and on-chain yield generation positions it to become a significant institutional player in the ETH market, potentially setting a new standard in crypto asset management.