The Bitcoin Treasury Revolution: How Global EV and Tech Firms Are Reshaping Institutional Investment Strategies

The institutional adoption of Bitcoin as a corporate treasury asset has evolved from a niche experiment to a strategic imperative for global electric vehicle (EV) and technology firms. Over the past two years, companies across sectors have reallocated capital into Bitcoin, treating it as a hedge against inflation, a diversifier of reserves, and a long-term store of value. This shift is not confined to the United States—it is a global phenomenon, with European and Asian firms increasingly joining the trend.

North American Pioneers: MicroStrategy, KULR, and the Bitcoin Treasury Playbook

MicroStrategy (now simply Strategy) remains the poster child for corporate Bitcoin adoption. With over 597,000 BTC in its treasury as of mid-2025, the company has institutionalized Bitcoin as a core asset, leveraging its digital scarcity to protect against macroeconomic volatilityTech Companies Embracing Bitcoin Treasuries as a Strategic Asset as Market Heats up Heading into 2025^[1]. CEO Michael Saylor's aggressive accumulation strategy has inspired a wave of imitators, including EV and tech firms seeking to align with investor sentiment.

KULR Technology Group exemplifies this trend. In late 2024, the company allocated $21 million to acquire 217.18 BTC, followed by an additional $8 million in early 2025 for 78.66 BTC10 Public Companies You Didn’t Know Are Stacking …^[2]. By May 2025, KULR's Bitcoin holdings had surged to $78 million, with 800.3 BTC in its treasury at an average price of $103,234 per coin10 Public Companies You Didn’t Know Are Stacking …^[2]. These moves, funded via equity programs and surplus cash, have driven a 220.2% BTC yield year-to-date, showcasing the financial engineering potential of Bitcoin treasuries.

Hut 8 Mining Corp and Rumble Inc. have also joined the fray. Hut 8's 10,096 BTC holdings, valued at over $1 billion, reflect a “HODL” strategy that prioritizes long-term appreciationTech Companies Embracing Bitcoin Treasuries as a Strategic Asset as Market Heats up Heading into 2025^[1]. Rumble Inc., meanwhile, has added 210.8 BTC to its balance sheet, aligning with its decentralized ethos and attracting crypto-native investors10 Public Companies You Didn’t Know Are Stacking …^[2].

Global Expansion: Europe and Asia Embrace Bitcoin as a Strategic Reserve

The Bitcoin treasury movement is no longer a North American phenomenon. European and Asian firms are increasingly allocating Bitcoin to their reserves, driven by regulatory clarity, macroeconomic pressures, and institutional confidence.

In Europe, The Blockchain Group (TBG) emerged as the continent's first Bitcoin treasury company in November 2024. By optimizing equity placements and convertible bonds, TBG boosted its BTC-per-share metric by 709.8%, far outpacing Bitcoin's price performanceThe Rise of Europe’s First Bitcoin Treasury Company^[3]. This approach highlights how European firms are leveraging capital-raising mechanisms to scale Bitcoin holdings while navigating the fragmented regulatory landscape.

Asia's adoption story is equally compelling. Metaplanet, a Tokyo-listed company, rebranded as a Bitcoin treasury vehicle in April 2024 and now holds 7,800 BTC, valued at $872 millionTech Companies Embracing Bitcoin Treasuries as a Strategic Asset as Market Heats up Heading into 2025^[1]. Its goal of acquiring 10,000 BTC by 2025 underscores Japan's growing institutional interest in Bitcoin. Meanwhile, Jetking Infotrain in India became the first publicly listed Indian company to adopt Bitcoin, capitalizing on regulatory optimism despite the country's evolving crypto frameworkTech Companies Embracing Bitcoin Treasuries as a Strategic Asset as Market Heats up Heading into 2025^[1].

Regulatory Dynamics: MiCA in Europe and Innovation Hubs in Asia

Regulatory environments have played a pivotal role in shaping corporate Bitcoin strategies. In Europe, the Markets in Crypto-Assets Regulation (MiCA) introduced a unified framework in late 2024, though transitional rules allowed firms to operate under national laws until mid-2026PWC Global Crypto Regulation Report 2025 - Crystal …^[4]. This regulatory ambiguity has slowed adoption among European SMEs but created opportunities for larger firms to position Bitcoin as a strategic reservePWC Global Crypto Regulation Report 2025 - Crystal …^[4].

In contrast, Asian financial hubs like Hong Kong and Singapore have adopted balanced crypto regulations that encourage innovation. These frameworks, which emphasize consumer protection without stifling growth, have positioned Asia as a global leader in corporate Bitcoin adoptionPWC Global Crypto Regulation Report 2025 - Crystal …^[4]. For instance, Volcon, an EV firm, raised $500 million in a private placement and allocated 95% of proceeds to Bitcoin, signaling confidence in the region's regulatory environmentThe Rise of Europe’s First Bitcoin Treasury Company^[3].

The Future of Corporate Bitcoin Holdings

As of 2025, over 190 publicly listed companies globally hold Bitcoin, collectively owning more than 1 million BTC—approximately 5% of the total supply135 Public Companies That Hold Bitcoin — And Why It Matters^[5]. This trend is accelerating, with 135 tech and EV firms alone holding 657,000 BTC135 Public Companies That Hold Bitcoin — And Why It Matters^[5]. The shift reflects a broader transformation in corporate finance, where Bitcoin is no longer viewed as a speculative asset but as a core component of treasury management.

For investors, the implications are clear: companies that integrate Bitcoin into their balance sheets are not only hedging against inflation but also positioning themselves for a future where digital assets dominate institutional portfolios. As regulatory clarity expands and Bitcoin's utility as a reserve asset solidifies, the line between traditional finance and crypto will blur—creating opportunities for those who act early.