Bitcoin's Best Quarter Ever Ignored by Elite Media

Bitcoin's recent performance has been nothing short of remarkable, with the cryptocurrency experiencing its best quarter ever. Despite this significant milestone, the mainstream media has largely remained silent on the matter. This lack of coverage has raised questions about who is truly out of touch with the evolving financial landscape.

The silence from elite media outlets is particularly striking given the widespread interest and investment in Bitcoin. The cryptocurrency has seen a surge in adoption and acceptance, with more institutions and individuals recognizing its potential as a store of value and a medium of exchange. This growing acceptance has led to a record-breaking quarter for Bitcoin, with its price reaching new all-time highs.

Market intelligence firm Bitcoin Perception reported that mainstream media coverage of Bitcoin in Q2 2025 remained deeply polarized. A total of 1,116 articles were published across 18 major outlets, which demonstrated 31% positive, 41% neutral, and 28% negative sentiment. The firm highlighted a striking lack of coverage from elite financial publications, with just a few articles published by major outlets. This is despite the fact that Bitcoin emerged as the best-performing asset of the past decade and saw billions added to corporate treasuries alongside record ETF volumes.

High-volume financial media provided extensive coverage and created a visible gap in narratives. For instance, one outlet published 194 articles with 43% positive sentiment, particularly on retail and institutional adoption, with Bitcoin-related mining stories receiving 71.4% positive sentiment. Another outlet published 141 articles with 42% positive sentiment, and highlighted Bitcoin’s role in banking, finance, and investment vehicles. Bitcoin Perception describes this coverage to be aligned with market developments rather than “institutional orthodoxy.” Meanwhile, another outlet published 117 articles with a balanced sentiment of 25% positive and 18% negative, and has maintained skepticism while covering Bitcoin’s growing role in the market.

Another outlet published 65 articles with sentiment nearly split at 25% positive and 27% negative, showing a notable difference from its parent’s low volume. On the other hand, traditional news outlets published a number of Bitcoin articles, maintaining a predominantly negative stance while still acknowledging Bitcoin’s relevance. These outlets recorded negative sentiment, especially within crime, legal, and cybersecurity reporting, while maintaining a conflicted narrative across similar topics.

Bitcoin Perception argued that the limited coverage from elite financial media reflects institutional reluctance rather than Bitcoin’s legitimacy issues, and framed this as an “ostrich strategy” that creates information asymmetry for institutional investors depending on these outlets for market intelligence. The report states that while some outlets provided minimal coverage of Bitcoin, other outlets documented significant developments in the digital asset economy. In the process, these outlets effectively replaced traditional financial media in informing investors about a key asset class.

The disparity in coverage and sentiment, according to the report, indicates that as Bitcoin continues to outperform traditional assets, the “willful blindness” of elite financial publications contrasts sharply with the constructive, high-volume reporting from outlets, presenting both risks and opportunities for institutional positioning in the digital asset market.