Bitcoin News Today: Webley Challenges Market's Undervaluation as SWC Rebrands for Bitcoin Clarity

The Smarter Web Company (SWC) CEO Andrew Webley has confirmed the firm's continued commitment to Bitcoin, announcing the addition of four more BTC to its corporate treasury this week, according to a Coinfomania report. The purchase, part of SWC's broader strategy to build long-term value through digital asset accumulation, brings the company's quarter-to-date Bitcoin yield to 1.74%, the report adds. Concurrently, Webley revealed that the company's rebranding initiative is nearing completion, with a redesigned website and updated branding expected to launch before year-end, the Coinfomania report noted.

SWC's latest Bitcoin acquisition follows a £0.3 million raise via an "ATM-style" subscription agreement, underscoring the company's disciplined approach to capital management, the Coinfomania report said. Despite ongoing share price pressures, Webley challenged the market's valuation of the firm, stating it is "trading below its net asset value (mNAV)" and expressing confidence in future investor recognition. The rebrand, he emphasized, aims to align the company's identity more closely with its Bitcoin-focused mission while enhancing transparency and community engagement.

The move reflects a broader trend of institutional and corporate Bitcoin adoption. Japan's Metaplanet, for instance, recently resumed Bitcoin purchases after securing a $100 million loan, boosting its holdings to over 30,800 BTC valued at $3.3 billion, according to a Metaplanet report. The firm's long-term goal of accumulating 210,000 BTC by 2027 highlights growing corporate confidence in Bitcoin as a strategic reserve asset, the Coindoo article added. Similarly, American Bitcoin Corp. (ABTC) increased its Bitcoin reserve to 4,004 BTC, leveraging a dual strategy of mining and market purchases to expand its holdings, according to a Morningstar report.

Market dynamics remain volatile, with Bitcoin's price fluctuating amid macroeconomic uncertainties. Over $100 billion flowed into Bitcoin within seven hours as the asset approached $104,300, driven by institutional buying and a rebound from recent sell-offs, according to a Finbold report. Meanwhile, Ethereum whales capitalized on price dips, purchasing $1.12 billion worth of ETH in two days, a development covered by a Bitcoinsistemi report. On the regulatory front, Anchorage Digital expanded institutional access to Bitcoin-native DeFi by offering custody services for BOB's hybrid Bitcoin-Ethereum ecosystem, according to a CoinDesk report, signaling growing institutional interest in yield-generating opportunities.

SWC's strategic updates come as the crypto market navigates shifting narratives. While privacy-focused altcoins like Decred (DCR) and Horizen (ZEN) surged due to regulatory uncertainties, analysis in a FinanceFeeds article highlighted these movements, and projects like DeepSnitch AI—positioned as an AI-driven "picks-and-shovels" tool for traders—have attracted attention. DeepSnitch AI's presale, now valued at $493,000, has drawn interest for its potential to leverage AI in risk mitigation and market analysis.

Webley's emphasis on transparency and community engagement aligns with SWC's preparations for increased visibility, including its participation in the Aquis Showcase 2025 event, the Coinfomania report said. The CEO's proactive communication with shareholders through platforms like X Spaces underscores his focus on maintaining trust amid market challenges.

As corporate treasuries and institutional players continue to reshape Bitcoin's adoption landscape, SWC's strategic moves—coupled with broader market resilience—position the company to capitalize on renewed momentum in the final months of 2025, the Coinfomania report concluded.