Bitcoin News Today: "Square Drives Bitcoin's Shift from Speculation to Mainstream Commerce"
Block Inc.'s Square has launched Square BitcoinBTC--, a fully integrated payments and wallet solution enabling U.S. merchants to accept and manage Bitcoin within its ecosystem, marking a pivotal step in mainstream adoption of the cryptocurrency [1]. The service, which becomes available on November 10, 2025, offers zero processing fees for the first year and allows merchants to convert up to 50% of their daily card sales into Bitcoin [2]. This initiative, unveiled during Square's biannual product launch, combines Bitcoin Payments and Bitcoin Conversions with a built-in wallet, streamlining access to digital assets for small businesses [3].
Square's platform eliminates technical barriers by integrating Bitcoin functionality directly into its existing tools, such as point-of-sale systems and dashboards. Merchants can now manage Bitcoin alongside traditional fiat transactions, with options to buy, sell, hold, or withdraw cryptocurrency without leaving the Square interface [4]. Early adopters, including California-based Pink Owl Coffee, have already accumulated 142 Bitcoin through the beta version of Bitcoin Conversions, demonstrating growing interest among small businesses [5]. The service is available nationwide except in New York, where regulatory restrictions persist [6].
The rollout aligns with broader industry trends. Market data cited by Square projects an 82% growth in U.S. cryptocurrency payment users between 2024 and 2026 [7]. Miles Suter, Head of Bitcoin Product at BlockXYZ--, emphasized the initiative's goal to bridge traditional commerce with digital currency: "We're making Bitcoin payments as seamless as card payments while giving small businesses access to financial management tools that, until now, were exclusive to large corporations," he stated [8]. Square's approach leverages the Lightning Network for near-instant, low-cost transactions, addressing historical challenges like high fees and slow settlement times [9].
Block's Bitcoin strategy extends beyond Square, encompassing Cash App's trading features, Bitkey self-custody wallets, Proto mining services, and Spiral's open-source projects aimed at economic empowerment [10]. The company's stock rose 2.5% following the announcement, reflecting investor optimism about its renewed focus on Bitcoin [11]. Meanwhile, the broader crypto payment landscape is evolving, with competitors like Google, Visa, and Mastercard also advancing stablecoin integrations and cross-border solutions [12].
Square Bitcoin's phased rollout will expand to all eligible U.S. merchants by 2026, pending regulatory approvals . The initiative positions Block as a key player in Bitcoin's transition from a speculative asset to a practical medium of exchange, a vision championed by founder Jack Dorsey for years .

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