Bitcoin News Today: OranjeBTC's $444M Bitcoin Treasury Bridges Latin America's Traditional and Crypto Markets

OranjeBTC, a Brazilian company with a 3,675 BTC treasury, commenced trading on B3, the São Paulo-based stock exchange, on October 7, 2025, becoming Latin America's largest corporate Bitcoin holder. The firm, founded by former Bridgewater Associates executive Guilherme Gomes, executed a reverse IPO by merging with Intergraus, a listed education company, under the ticker OBTC3. At current Bitcoin prices, its holdings are valued at over $444 million, dwarfing the 605 BTC held by fellow Brazilian fintech Méliuz, which pioneered Bitcoin treasury strategies in the region.

The listing follows a $210 million investment from Itaú BBA, the investment arm of Brazil's largest bank, and backing from high-profile figures including Tyler and Cameron Winklevoss, Adam Back of Blockstream, and Mexican billionaire Ricardo Salinas. The firm's model mirrors U.S. strategies of issuing convertible debt to raise capital and accumulating Bitcoin as a long-term asset. With 85% of shares in free float, the listing opens direct exposure to Bitcoin equity markets for both institutional and retail investors.

OranjeBTC's treasury strategy is underpinned by a $385 million initial Bitcoin investment, with holdings now totaling 3,650 BTC. CEO Gomes emphasized the company's dual focus on Bitcoin accumulation and financial education, launching a platform to educate shareholders and institutional investors about Bitcoin's monetary properties. This initiative aligns with Brazil's growing appetite for crypto-linked investments, particularly as foreign options expand.

Analysts view OranjeBTC's entry as a catalyst for broader institutional adoption of Bitcoin treasuries in Latin America. Unlike previous attempts, such as Méliuz's temporary stock spikes, OranjeBTC's large-scale holdings and strategic investor backing position it to sustain momentum. The firm's $210 million funding round and 3 million daily users on its X1 mining app further underscore its ecosystem's scalability.

Market observers highlight the potential for OranjeBTC to influence regional investment trends. With Bitcoin markets rebounding, the firm's valuation has already turned positive, demonstrating the viability of Bitcoin reserve companies in emerging markets. However, risks remain, including regulatory uncertainties and Bitcoin's inherent volatility. Analysts project that strong initial trading demand could encourage other Latin American firms to adopt similar treasury strategies.

The reverse IPO structure through Intergraus, a non-crypto entity, reflects OranjeBTC's focus on institutional accessibility. By leveraging B3's established infrastructure, the firm aims to bridge traditional equity markets with crypto assets, a move that could redefine corporate treasury practices in the region.