Bitcoin News Today: Institutions Drive Bitcoin to $150K as MoonBull's Presale Captures Retail Frenzy

Bitcoin's price trajectory in 2025 has drawn renewed attention as institutional investors and market strategists eye a potential $150,000 year-end target, while emerging projects like MoonBull ($MOBU) capture retail enthusiasm with record presale figures.

Strategy Inc., a major player in crypto-backed equities, reaffirmed its Bitcoin price assumption of $150,000 for 2025, underpinning its financial guidance for the year. The firm projected a 30% Bitcoin yield and $20 billion in BTC gains, driven by disciplined capital-raising strategies such as preferred stock offerings and common stock issuance tied to net asset value thresholds, as detailed in its Q2 transcript. These targets build on strong first-half performance, with the company reporting $8.1 billion in operating income and $5.7 billion in net income through June 2025, according to that transcript. Strategy's structured dividend framework further aims to stabilize its stock price near $100 per share, aligning with its Bitcoin price assumptions, as reported in its Q3 release.

The shift toward institutional dominance in Bitcoin trading also underscores market maturity. Retail participation, measured by trades under $1,000, now accounts for just 0.48% of daily volume-a sharp decline from 1.8% in 2021, according to a Coinotag analysis. This trend reflects growing influence from institutional buyers, including ETF inflows and large-cap fund managers, which have driven Bitcoin to record highs above $126,000 in October 2025, as Coinpedia noted. Meanwhile, that analysis found retail trading activity remains subdued, with daily turnover at $108 million, far below 2021 peaks.

Amid this backdrop, MoonBull ($MOBU) has emerged as a standout presale project, raising over $500,000 and attracting more than 1,600 investors, according to a CryptoFrontNews report. Priced at $0.00006584 in Stage 5, $MOBU tokens promise a projected 9,256% return on investment (ROI) if they reach the listed price of $0.00616, per the FinanceFeeds listing. The project's Ethereum-based infrastructure, governance model, and staking rewards have drawn comparisons to established meme coins, though its ROI projections far exceed typical benchmarks, a point Coinpedia has highlighted. Investors are flocking to the presale despite warnings about the speculative nature of such ventures, with Stage 5 buyers already enjoying a 163% gain from earlier stages, CryptoFrontNews also reported.

Broader market dynamics suggest Bitcoin's 2025 rally is part of a long-term structural shift. Record ETF inflows, regulatory clarity, and global adoption-led by India, the U.S., and Brazil-have solidified Bitcoin's role as a strategic asset, Coinpedia reported. Technological upgrades like Taproot and the Lightning Network are also enhancing utility, moving Bitcoin beyond its "digital gold" label, Coinpedia added. However, volatility persists: a $19 billion liquidation event in late October highlighted the fragility of crypto market structures despite institutional involvement, a development Coinpedia documented.

For investors, the debate over entry timing hinges on long-term allocation rather than short-term speculation. While Bitcoin's institutionalization signals stability, projects like MoonBull underscore the risks of high-ROI presales. Analysts caution that such ventures often lack the fundamentals to sustain projected gains, advising caution alongside diversified strategies, as noted by Coinpedia.