Binance's Co-Founder: Shift Needed in Token Listings Amidst Market Turmoil

Binance's co-founder Yi He has emphasized the need for a shift in token listings to ensure genuine value creation amidst a turbulent market landscape. Despite expanding its team, Binance continues to grapple with inefficiencies that hinder its operational efficiency. Yi He noted that Binance must adapt to an evolving investor base while remaining relevant in the highly competitive crypto market.

In a recent interview, Yi He discussed the evolution of Binance's listing practices. She highlighted the urgency of adapting to new market demands that affect both investors and projects. Yi noted that listing on Binance no longer delivers the same wealth effects it once did, and the exchange must reclaim its status as a golden ticket for projects seeking validation and investor interest.

As one of the largest cryptocurrency exchanges globally, Binance's listing decisions play a significant role in the industry. He pointed out that while Coinbase has struggled to generate momentum from its listings, Binance continues to experience substantial trading spikes when it adds new tokens. Recent criticisms from industry veterans like Binance's former CEO Changpeng Zhao, who referred to the listing process as "a bit broken," add pressure on the exchange to refine its strategy. The inclusion of low-market-cap meme coins has drawn particular scrutiny due to the associated risks of pump-and-dump operations.

Yi He elaborated on Binance's approach to listings, emphasizing a commitment to evaluate new assets based on potential return on investment (ROI) and market traction across other exchanges. She acknowledged that changing investor demographics present new challenges and responsibilities for the exchange. Despite having a larger listing team, Binance still struggles with delayed response times, highlighting the broader difficulty of navigating a complicated market landscape where investor expectations are continually shifting.

Looking ahead, Yi insisted that Binance must focus on promoting tokens that offer tangible value, thus distinguishing itself from competitors that ride mere trends. She cautioned that failure to confront these issues directly will only diminish confidence in the industry as a whole. Yi articulated a sentiment prevalent among some within the crypto community, saying, "We've seen passionate entrepreneurs become disillusioned, even declaring, 'Blockchain is dead.' Over the past decade, many have doubted whether blockchain has realized any real value." This acknowledgment of skepticism within the crypto space presents a dual challenge: not only must Binance enhance its listing processes, but it must also restore lost faith among developers and investors.

In conclusion, Yi He's insights into