Bilibili Q2 Revenue Expected to Surge 20% YoY, Mobile Gaming and Advertising Business Set to Grow

Bilibili's (BILI) pre-market stock price surged 2.5% to $22.45, driven by a research report from Lyon predicting strong growth in Q2 financial results. Revenue is expected to rise 20% YoY to 7.3 billion yuan, with adjusted EBIT projected at 516 million yuan. Mobile gaming revenue is forecasted to increase 61% YoY, while advertising revenue is expected to grow 18% annually. Lyon raised Bilibili's target stock price to $25.5 and maintained an "outperform" rating.

Bilibili (BILI) saw its pre-market stock price surge by 2.5% to $22.45 on July 2, 2025, following a research report from Lyon predicting strong growth in the company's Q2 financial results. According to Lyon's report, revenue is expected to rise by 20% year-over-year (YoY) to 7.3 billion yuan, with adjusted EBIT projected at 516 million yuan. Mobile gaming revenue is forecasted to increase by 61% YoY, while advertising revenue is expected to grow by 18% annually. Lyon raised Bilibili's target stock price to $25.5 and maintained an "outperform" rating [3].

Bilibili has a history of beating earnings estimates, with the average surprise for the last two quarters being 53.57%. In the most recent quarter, Bilibili beat expectations by reporting $0.06 per share instead of the expected $0.12 per share, representing a surprise of 100.00%. The company's Zacks Earnings ESP (Expected Surprise Prediction) is currently positive, indicating analysts' bullishness on its near-term earnings potential [1].

Despite the positive outlook, JP Morgan recently downgraded Bilibili's rating from "Overweight" to "Neutral" and raised its price target from $21.00 to $24.00. The downgrade was due to concerns about the company's game revenue outlook, particularly the high comparison base for its strategy game Sanmou in the second half of 2025 [2]. However, other analysts, such as HSBC and BofA Securities, have maintained or upgraded their ratings and price targets, reflecting a mixed response to Bilibili's recent performance [2].

With the positive earnings surprise history, Lyon's optimistic forecast, and the mixed analyst response, investors should closely monitor Bilibili's upcoming Q2 financial results. The company's ability to meet or exceed expectations could significantly impact its stock price.

References:
[1] https://www.nasdaq.com/articles/why-bilibili-bili-could-beat-earnings-estimates-again
[2] https://www.ainvest.com/news/jp-morgan-downgrades-bilibili-rating-neutral-raises-price-target-24-00-2507/
[3] https://finance.yahoo.com/news/why-bilibili-bili-could-beat-161004566.html