Bilibili Exceeds Q2 2025 Earnings Expectations with 20% Revenue Growth

Bilibili's Q2 2025 earnings report shows a 20% YoY increase in revenue to CN¥7.34b, with a net income of CN¥219.0m and a profit margin of 3.0%. EPS also beat expectations by 19%. The company's shares are down 3.5% from last week.

Bilibili Inc. (Nasdaq: BILI, HKEX: 9626) reported its unaudited financial results for the second quarter ended June 30, 2025, showcasing robust growth across its business segments. The company's total net revenues reached CN¥7.34 billion, marking a 20% year-over-year (YoY) increase, driven primarily by strong performance in its advertising and mobile games businesses [1].

Key highlights of the quarter include:

- Revenue Growth: Total net revenues increased by 20% YoY to CN¥7.34 billion, with gross profit reaching CN¥2.68 billion, a 46% YoY increase. This growth was fueled by a 60% YoY increase in games revenues to CN¥1.61 billion and a 20% YoY increase in advertising revenues to CN¥2.45 billion [1].
- Profitability: Bilibili's net profit for the quarter was CN¥218.3 million, a significant turnaround from the net loss of CN¥608.1 million in the same period of 2024. The adjusted net profit was CN¥561.3 million, reflecting a substantial improvement [1].
- User Engagement: Daily Active Users (DAUs) reached a new high of 109 million, up 7% YoY, while Monthly Active Users (MAUs) grew by 8% to 363 million. Monthly Paying Users (MPUs) increased by 9% to 31 million, indicating strong user engagement and retention [1].
- Cash Position: As of June 30, 2025, Bilibili had cash and cash equivalents, time deposits, and short-term investments totaling CN¥22.29 billion (USD3.11 billion) [1].
- Share Repurchase: The company repurchased 5,588,140 Class Z ordinary shares for an aggregate amount of HK$782.9 million (USD100.0 million) [1].

Despite the positive performance, Bilibili faces several risks and uncertainties, including market conditions, regulatory changes, and competition, which could impact future performance [1]. The company's reliance on its Gen Z plus audience and early-stage international expansion also pose potential risks.

Forward-Looking Statements and Potential Risks

During the earnings call, Juliet Yang, the company's IR officer, emphasized the importance of considering uncertainties in forward-looking statements. These include market conditions, regulatory changes, and competition, which could impact the company's future performance [1].

References:

[1] https://finance.yahoo.com/news/bilibili-inc-announces-second-quarter-100000099.html