BIGO Ads partners with Pixalate to combat ad fraud in mobile advertising.

BIGO Ads, a programmatic advertising platform under JOYY Inc., has expanded its partnership with Pixalate to tackle growing challenges in traffic authenticity in the mobile advertising industry. The partnership aims to strengthen authenticity verification, optimize risk filtering mechanisms, and promote a more transparent and trustworthy mobile advertising environment. Ad fraud is becoming more sophisticated and harder to detect, with tactics blurring the line between legitimate and invalid traffic.