BigCommerce Appoints Veteran to Drive EMEA Growth

BigCommerce, a leading provider of open, composable commerce solutions, has appointed Andrew Norman as its new senior vice president and general manager for the EMEA region. Norman, a seasoned SaaS and ecommerce veteran with over 25 years of experience, is poised to accelerate BigCommerce's growth in Europe, the Middle East, and Africa. His extensive background in international expansion and strategic partnerships will be crucial in driving the company's market penetration and delivering innovative solutions to customers.

Norman's appointment comes at a pivotal time for BigCommerce, as the ecommerce landscape continues to evolve rapidly. With retail ecommerce sales worldwide forecasted to reach $8.1 trillion by 2026, the company is well-positioned to capitalize on this growth. Norman's experience includes leading enterprise, UK, and partners teams at Sendcloud, and serving in general manager roles for ShipStation in Canada, Europe, and Australia and New Zealand, as well as general manager for Metapack. This background positions him well to drive strategic growth forward for BigCommerce.



"BigCommerce has a strong track record of helping brands, retailers, manufacturers and distributors in EMEA grow, and Andrew is the perfect leader to help us accelerate that growth," said Travis Hess, CEO at BigCommerce. "His years of experience make him well positioned to drive our strategic growth forward. Andrew brings an exceptional record of scaling international technology companies, as well as an extensive network of strategic partnerships that will be instrumental in boosting our market penetration and delivering innovative solutions to our customers."

Norman's strategic partnerships and initiatives will be crucial in helping BigCommerce accelerate its growth in the EMEA market. His experience includes building an extensive network of strategic partnerships, which will be instrumental in boosting BigCommerce's market penetration. These partnerships can help BigCommerce deliver innovative solutions to customers more effectively. Hess highlighted this by saying, "Andrew brings an exceptional record of scaling international technology companies, as well as an extensive network of strategic partnerships that will be instrumental in boosting our market penetration and delivering innovative solutions to our customers."

Norman's focus on customer success and retention, as evidenced by his previous roles, aligns with BigCommerce's goal of enhancing customer experiences. This customer-centric approach can help BigCommerce build stronger relationships with its EMEA customers, leading to increased loyalty and growth. As Norman himself stated, "BigCommerce is perfectly positioned to empower brands, retailers, manufacturers, and distributors in an increasingly complex digital marketplace."

BigCommerce's entry into Poland, Romania, India, the UAE, and South Africa with an expanded engineering team and localized partnerships is a testament to the company's commitment to growth. Through this expansion and localized partnerships, BigCommerce delivers its modern enterprise ecommerce platform to help merchants of all sizes build and grow their online presence with innovative shopping experiences that power online sales and drive revenue.

In conclusion, Andrew Norman's appointment as senior vice president and general manager for EMEA at BigCommerce is a strategic move that positions the company for accelerated growth in the region. His extensive experience in international expansion, strategic partnerships, and customer-centric approach will be instrumental in driving BigCommerce's market penetration and delivering innovative solutions to customers. With Norman at the helm, BigCommerce is well-positioned to capitalize on the growing ecommerce market and empower brands, retailers, manufacturers, and distributors in the EMEA region.