Bhumi Pednekar Launches Premium Water Brand Backbay with Sister Samiksha

Bollywood actor Bhumi Pednekar and her sister Samiksha Pednekar have launched a premium beverage brand, Backbay, which sells natural mineral water. The sisters have established their own manufacturing unit in Himachal Pradesh and aim to reach ₹100 crore in revenue within four years. Backbay's products, priced at ₹150 and ₹200, use eco-friendly packaging and are set to expand with flavored sparkling water options.

Bollywood actor Bhumi Pednekar and her sister Samiksha Pednekar have recently launched a premium beverage brand, Backbay, which specializes in natural mineral water. The brand, which has been two years in the making, was officially unveiled on August 8, 2025 [2]. Backbay is positioned to become a significant player in the Indian bottled water market, with a strong focus on sustainability and accessibility.

The brand's first product is natural mineral water sourced from the Himalayan foothills. It is bottled at the source in Himachal Pradesh, ensuring that the water remains untouched by human hands. The water is rich in naturally occurring minerals and electrolytes, providing essential hydration [1]. Backbay's packaging is unique, using Gable Top Paper cartons with bio caps made from sugarcane resin, making it eco-friendly and recyclable [2].

Backbay's pricing strategy is designed to be premium yet accessible. The brand offers two sizes: 500 ml and 750 ml, priced at Rs 150 and Rs 200 respectively. This positioning places Backbay between high-end glass-bottled water and premium plastic-bottled water, making it an attractive option for consumers seeking a premium hydration experience [1].

The sisters aim to reach ₹100 crore in revenue within four years. They are also developing flavored sparkling water options, including lychee, peach, and lime, to expand their product portfolio. The brand is self-funded, with Bhumi Pednekar having invested money since the age of 17 [1].

Backbay's manufacturing unit in Himachal Pradesh has a daily capacity of 45,000 boxes and employs a workforce led by women, reflecting the sisters' commitment to sustainability and social impact [1]. The brand is set to launch across select cities through a mix of high-impact retail and quick-commerce channels, including platforms like Swiggy Instamart, Zepto, and Amazon [2].

References:
[1] https://indianexpress.com/article/entertainment/bollywood/bhumi-pednekar-launches-premium-water-brand-which-charges-rs-200-for-750-ml/lite/
[2] https://www.business-standard.com/content/press-releases-ani/bhumi-and-samiksha-pednekar-launch-backbay-a-new-chapter-in-sustainable-hydration-125080801329_1.html