Bharti Airtel to offer 12-mo Perplexity Pro subscription free

Bharti Airtel to offer 12-mo Perplexity Pro subscription free

Bharti Airtel, a leading telecommunications company in India, has announced a significant offer for its users. The company will provide a free one-year subscription to the Perplexity Pro plan through the Airtel Thanks app. This offer is available for both postpaid and prepaid users, as well as Wi-Fi users, and can be accessed by visiting the 'Rewards and OTTs' section of the app [1].

Perplexity, an AI startup based in the United States, offers advanced AI search services. The Pro plan, valued at $200 annually, includes features such as access to powerful models like OpenAI's o3, Claude 4.0, and xAI's Grok 4. Users can also access Pro and Reasoning search modes, file analysis, image generation, API credits, and priority support. Additionally, the Labs feature allows users to manage complex projects involving report creation, spreadsheets, dashboards, and basic web apps [1].

This offer marks the second AI subscription deal for Indian users in recent days. On July 15, Google announced a free one-year subscription to its AI Pro plan for students aged 18 and over, valued at ₹19,500. This subscription provides access to Google's most advanced AI model, Gemini 2.5 Pro, along with expanded access to various AI products [1].

The Perplexity Pro offer is a strategic move by Bharti Airtel to enhance its user experience and attract more customers. By providing free access to advanced AI services, the company aims to differentiate itself in the competitive telecom market.

References:
[1] https://analyticsindiamag.com/ai-news-updates/airtel-offers-perplexity-pro-worth-%E2%82%B917000-free-for-one-year/