Betfred Extends Partnership with Sportradar for Long-Term Retail Betting Solution

Betfred, a UK-based retail betting operator, has extended its partnership with Sportradar to upgrade its retail platform technology. The deal ensures a sustainable and engaging betting offering on the UK high street and strengthens a partnership built over the past decade. Sportradar's future-ready retail platform enables faster operations, effective risk control, and real-time scaling to handle intense data loads during big sporting events. The partnership also enables Betfred to integrate Sportradar's next-generation products and services.