BET and Cistus Media Partner to Launch "Shop With BET": A Marketplace for Black-Owned and Inclusive Brands

In an effort to promote equity and representation in the retail landscape, BET has partnered with Cistus Media to launch "Shop With BET," a curated marketplace dedicated to Black-owned and inclusive brands. This innovative platform, set to debut on November 13, 2024, offers a unique shopping experience that celebrates Black culture and supports Black entrepreneurs.

Shop With BET is more than just a marketplace; it's a platform that celebrates diversity and empowers Black communities. By blending content, culture, and commerce, BET and Cistus Media create a seamless and impactful shopping experience that resonates with their Black audience. The platform will feature exclusive content hosted by prominent figures like KJ Smith, Mara S. Campo, and Gabrielle Richards, providing a behind-the-scenes look at featured brands and emphasizing BET's commitment to connecting commerce with Black culture.



BET's expansive digital presence and top-rated content, such as "Tyler Perry's Sistas," serve as a robust foundation for Shop With BET's success. With 1.2 billion monthly video views and 100 million social media followers, BET's digital platforms offer unparalleled reach and engagement (BET Media Group, 2024). By leveraging this audience, Shop With BET gains immediate visibility and access to a diverse, culturally connected consumer base. Additionally, BET's commitment to celebrating Black culture and amplifying Black voices through its content aligns perfectly with Shop With BET's mission, fostering a sense of community and trust among consumers.

Shop With BET invites visitors to subscribe at ShopWithBET.com for early access to exclusive collections. Available only through Shop With BET, these curated collections offer audiences a first look at limited-edition items inspired by culturally resonant fashion. By visiting www.shopwithbet.com, consumers can subscribe for updates, explore exclusive drops, and celebrate Black-owned and inclusive businesses.

In conclusion, BET's partnership with Cistus Media to launch "Shop With BET" is a groundbreaking initiative that directly supports and uplifts Black entrepreneurs and small businesses. By providing a platform for Black-owned and inclusive brands, BET fosters economic empowerment and growth within the Black community. With exclusive content, celebrity endorsements, and a seamless shopping experience, Shop With BET promotes cultural awareness, understanding, and equity among its diverse user base. As the platform continues to grow and evolve, it will undoubtedly play a significant role in shaping the future of retail and celebrating Black culture.