BeInCrypto: The9 partners with Yield Guild Games to accelerate global Web3 gaming adoption.

BeInCrypto: The9 partners with Yield Guild Games to accelerate global Web3 gaming adoption.

The9 Limited (Nasdaq: NCTY), a leading Internet company, has announced a strategic partnership with Yield Guild Games (YGG) to accelerate the adoption of Web3 gaming worldwide. This collaboration is set to transform the gaming landscape by integrating the9bit, a next-generation gaming hub, with YGG's established Web3 guild model.

The9bit, a subsidiary of The9 Limited, combines gameplay, top-ups, creator rewards, and community spaces. It launched its closed beta on July 15, 2025, and will officially go live on August 1, 2025. The platform aims to provide a user-friendly experience with features such as auto-generated wallets, local fiat support, and built-in creator tools. YGG, known for pioneering the Web3 guild model, will help integrate the9bit into its ecosystem, offering exclusive perks to YGG members.

YGG's regional guilds and onchain guilds will collaborate with the9bit to roll out co-branded campaigns, live AMA sessions, in-game missions, and tournaments. This partnership is designed to drive sustainable growth by lowering technical barriers and focusing on real IP, real earnings, and real communities. The9 Limited's Head of Web3, Martin Hoon, expressed excitement about the partnership, stating that it marks a powerful step in delivering top-tier IP games to a global audience.

YGG's proven track record in scaling player onboarding will be crucial for the9bit's expansion. The collaboration is expected to onboard hundreds of thousands of highly engaged players, streamers, and community leaders into the9bit's Spaces, accelerating content creation, fostering deep loyalty, and fueling powerful word-of-mouth growth.

The partnership is part of a broader trend in the GameFi sector, where organizations are adopting more sophisticated financial strategies to ensure longevity and impact. YGG's active treasury management initiative, which allocates a substantial 50 million YGG tokens to a dedicated on-chain ecosystem pool, exemplifies this trend. This strategic move signals a commitment to long-term ecosystem health and value creation, moving beyond traditional passive treasury approaches [1].

The9 Limited's partnership with YGG is a significant development in the Web3 gaming space, positioning the9bit as a key player in the global gaming market. As the Web3 gaming market matures, both teams believe that lowering technical barriers and focusing on real IP, real earnings, and real communities is the key to attracting the next million players.

References:
[1] https://www.globenewswire.com/news-release/2025/08/01/3126076/0/en/The9-Partners-with-Yield-Guild-Games-to-Accelerate-Web3-Gaming-Adoption-Worldwide.html
[2] https://bitcoinworld.co.in/ygg-treasury-management-guild/