e.l.f. Beauty Surges 9.73% on Analyst Upgrades and Strategic Moves Jumps to 139th in $690M Volume Spike

On August 11, 2025, e.l.f. Beauty (ELF) surged 9.73%, with a trading volume of $0.69 billion, a 95.35% increase from the prior day, ranking 139th in market activity. The stock has seen heightened interest following recent analyst upgrades and earnings performance.

Analysts highlighted renewed confidence in the company’s growth potential after a series of strategic moves, including a recent acquisition and pricing adjustments. A key factor driving the rally was an upgrade from a major investment bank to an “Overweight” rating, accompanied by a raised price target to $134. This followed a similar move by another institution, which also upgraded the stock to “Buy.” The upgrades underscored a belief that the market has undervalued the stock amid short-term uncertainties, particularly around trade policy impacts. Meanwhile, the stock’s Relative Strength Rating improved to 83 from 69, signaling stronger momentum compared to broader market benchmarks.

The recent performance comes after e.l.f. Beauty reported first-quarter earnings that exceeded expectations, with revenue rising 9% year-over-year to $353.7 million. However, the company deferred full-year guidance due to ongoing trade-related uncertainties, which initially caused a 9.5% decline earlier in the week. Investors appeared to dismiss these near-term concerns, instead focusing on long-term fundamentals such as market share gains and cost efficiencies from recent operational shifts.

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