E.l.f. Beauty Surges 3.56% on Deutsche Bank "Buy" Rating and Supply Chain Shifts, $280M Volume Ranks 346th

On August 28, 2025, e.l.f. Beauty (ELF) surged 3.56% to $128.77, with a trading volume of $280 million, ranking 346th in market activity. The stock’s momentum was fueled by analyst upgrades and strategic business developments.

Deutsche Bank’s recent outlook upgrade highlighted the stock as a “buy,” citing its potential upside of over 20% following a post-earnings dip. CEO Tarang Amin emphasized a shift to reduce manufacturing reliance on China from 100% to 75%, signaling improved supply chain resilience. This strategic move, coupled with strong financial metrics, reinforced investor confidence.

Institutional demand also spiked, with Teca Partners acquiring 199,964 shares valued at $12.56 million, now comprising 9% of its portfolio. Additional heavyweights like Aspex Management and Prime Capital Management increased holdings, reflecting growing institutional backing. The company’s Q2 earnings of $0.89 per share exceeded expectations, with revenue rising 9% year-over-year.

Analysts remain cautiously optimistic. Truist Financial raised its price target to $130, while Morgan Stanley upgraded to “overweight” with a $134 target. However, insider sales by Amin and Jennifer Hartnett, totaling $15.1 million in shares, underscored mixed signals. The stock’s relative strength rating climbed to 86, reflecting its market leadership position.

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