Beasley Broadcast shares surge 12.5% premarket after appointing Matt Cord as WMMR-FM midday host to honor Pierre Robert.

Beasley Broadcast surged 12.5% in premarket trading following the announcement that Matt Cord, a 40-year Philadelphia radio veteran, will return to 93.3 WMMR-FM as midday host. The move, described by WMMR Program Director Chuck Damico as critical to honoring the legacy of the late Pierre Robert and maintaining the station’s connection to its rock audience, highlights Cord’s trusted presence and deep ties to the local market. His return underscores stability and continuity in programming during a transitional period for the station, which has faced challenges in filling the role left by Robert. The news reflects confidence in Beasley Media Group’s ability to retain audience engagement through established talent, aligning with the stock’s positive premarket reaction.