BCE's Q2 2025: Key Contradictions in Fiber Strategy, Pricing, and ARPU Trends

US fiber expansion strategy, pricing strategy and ARPU trends, Ziply fiber performance and integration, ARPU improvement sustainability, churn and ARPU dynamics are the key contradictions discussed in BCE's latest 2025Q2 earnings call.



Revenue and Financial Performance:
- BCE reported a solid 1.3% increase in revenue for Q2 2025, reflecting the integration of Ziply Fiber and its fiber growth strategy.
- The increase was driven by strong fiber and wireless performance, as well as growth in digital media and enterprise services.

Fiber and Wireless Expansion:
- The acquisition of Ziply Fiber expanded BCE's fiber footprint by 1.4 million locations, making it the third-largest fiber internet provider in North America.
- This strategic acquisition is expected to drive long-term growth and geographic diversification.

Bell Business Markets (BBM) Growth:
- Bell's BBM reported record quarter revenue growth, driven by positive contributions from all four growth vectors, including core connectivity, managed services, cybersecurity, and Bell AI Fabric.
- The growth reflects the company's strategy to lead in AI-powered technology solutions and cybersecurity.

Media and Digital Content Strategy:
- Digital media revenues accounted for 43% of total media revenues, with Crave seeing a 72% increase in direct streaming subscribers.
- This performance is attributed to strategic investments in content and digital pivoting efforts over the past five years.