BBVA Launches Bitcoin Ethereum Trading in Spain Under MiCA Regulation

BBVA, a prominent banking institution, has introduced Bitcoin and Ethereum trading services for its retail clients in Spain. This initiative, launched on July 7, 2025, allows customers to trade and custody these digital assets directly through BBVA's mobile app. The service is fully compliant with the European Union's Markets in Crypto-Assets (MiCA) regulatory framework, ensuring a secure and trustworthy environment for crypto transactions.

Gonzalo Rodríguez, the Head of Retail Banking at BBVA, emphasized the user-friendly nature of the new digital solution. By integrating digital assets into its banking ecosystem, BBVA aims to provide a seamless experience for customers exploring cryptocurrencies. This move not only enhances the bank's service offerings but also aligns with its commitment to regulated crypto engagement.

BBVA's entry into the crypto trading space follows its successful implementation of Bitcoin services for clients in Switzerland and Turkey. The bank's strategy leverages its established platform, enabling customers to trade without the need for external custodians. This approach is expected to boost investor confidence and encourage further adoption of digital assets within the European market.

The launch of these services under the MiCA regulation is a significant step towards balancing innovation and regulatory compliance. It ensures that crypto transactions are conducted in a secure environment, which could potentially widen BBVA's client base and influence the traditional finance sector. The bank's initiative is likely to prompt other financial institutions to follow suit, further integrating digital assets into mainstream banking services.

BBVA's move into direct crypto trading reflects its long-standing dedication to integrating digital currencies. The bank first introduced Bitcoin services in Switzerland in 2021, demonstrating its commitment to staying ahead in the evolving financial landscape. By offering a regulated and user-friendly platform for crypto trading, BBVA is positioning itself as a leader in the digital finance revolution.