Barletta Boats: Three Years of Innovation Excellence

Barletta Boats, a subsidiary of Winnebago Industries (NYSE: WGO), has once again made waves in the pontoon boat industry by receiving the 2025 Discover Boating® Minneapolis Boat Show® Innovation Award. This marks the company's third consecutive win, a testament to its unwavering commitment to innovation and continuous improvement. Let's delve into the details of this remarkable achievement and explore how Barletta Boats has maintained its competitive edge in the market.



Barletta Boats' latest award-winning feature is a reimagined helm design and addressable lighting application, which was first introduced in the pontoon segment. This innovative technology offers users greater control over individual LEDs, allowing them to customize color, brightness, and patterns. Combined with a bold geometric design and all-touchscreen controls, the new helm station provides boaters with a unique and functional experience on the water.

The company's commitment to innovation has not only earned it recognition but also contributed to its rapid growth and success in the industry. By consistently pushing the boundaries of design and technology, Barletta Boats has been able to attract a wider audience and solidify its position as a leader in the pontoon boat segment. This approach has enabled the company to expand its dealer network and offer a diverse range of series, including the Reserve, Lusso, Corsa, Cabrio, and Aria.

Barletta Boats' strategy of expanding the availability of innovative features across multiple series has been instrumental in driving its growth and success. By making cutting-edge technologies and designs accessible to a broader range of customers, the company has been able to attract a wider audience and maintain a competitive edge in the market. This approach has also contributed to the company's strong dealer relationships, as it has been able to offer high-quality, innovative products that cater to diverse customer preferences.

In conclusion, Barletta Boats' third consecutive Innovation Award at the Minneapolis Boat Show is a testament to the company's unwavering commitment to innovation and continuous improvement. By consistently pushing the boundaries of design and technology, the company has been able to maintain its competitive edge in the pontoon boat market and attract a wider audience. As Barletta Boats continues to expand the availability of its innovative features across multiple series, it is poised to continue its growth and success in the industry.