BARK Launches Premium Dog Food Line with 100% of Profits Going to Canine Hunger Relief

BARK launches "BARK in the Belly," a premium dog food line, with 100% profits donated to combat canine hunger. The line features high-protein recipes and essential nutrients, and will be available on bark.co, Amazon, and Chewy by fall. BARK also appoints Hendrix as its first Chairdog, ensuring canine interests are prioritized in business operations. The launch coincides with the debut of BARK Gives, a program supporting shelters and rescue efforts nationwide.

BARK, a leading online retailer for pet products, has expanded its offerings with the launch of "BARK in the Belly," a premium dog food line. The new product line, set to be available on bark.co, Amazon, and Chewy by fall, features high-protein recipes and essential nutrients, catering to the growing demand for premium pet food [1].

A significant aspect of BARK in the Belly is its commitment to philanthropy. The company has pledged to donate 100% of the profits from the new line to combat canine hunger. This initiative aligns with BARK's mission to support dog-first causes and ensure that no good dog goes hungry [2].

The launch of BARK in the Belly coincides with the introduction of BARK Gives, a program supporting shelters and rescue efforts nationwide. This program aims to provide financial support to organizations working to improve the lives of dogs in need.

In addition to its new food line, BARK has appointed Hendrix as its first Chairdog. Hendrix's role will be to ensure that canine interests are prioritized in the company's business operations. This appointment underscores BARK's dedication to putting pets first and fostering a positive impact on the pet care industry.

References:
[1] https://www.tikr.com/blog/10-pet-stocks-to-buy-as-pet-spending-reaches-all-time-highs
[2] https://bark.co/products/belly-food-chicken-ancient-grains?srsltid=AfmBOoqrcqXKydC7prCRySkFzQhTY9MipDX7PvLpZ8HkZ5G6WRAyoaHb