Bad Bunny's Puerto Rico Residency Boosts Local Economy with Estimated $181 Million in Tourism Revenue

Bad Bunny's 30-date concert residency in Puerto Rico has boosted the island's economy, with an estimated $181 million injected into the local economy. The event is attracting 600,000 visitors, twice the average for the summer months, and could temporarily increase tourism jobs by 3% and boost GDP by 0.15 percentage points. Moody's Analytics has upgraded Puerto Rico's economic forecast to account for the "Bunny bump."

Bad Bunny's 30-date concert residency in Puerto Rico is set to have a significant economic impact, injecting an estimated $181 million into the local economy. The event, titled "No me quiero ir de aquí" ("I Don't Want to Leave Here"), is attracting 600,000 visitors, nearly twice the average for the summer months. This influx of visitors is expected to temporarily increase tourism jobs by 3% and boost GDP by 0.15 percentage points [2].

Moody's Analytics has upgraded Puerto Rico's economic forecast to account for the "Bunny bump," recognizing the positive impact of the residency on the island's economy. The concerts are expected to run from July 11 to September 14 at the Puerto Rico Coliseum. Discover Puerto Rico, the island's tourism promotion agency, anticipates 600,000 visitors during this period [2].

The concerts are not only boosting economic activity but also creating a cultural buzz. The event has led to a surge in digital engagement, with over 62 million people interacting with event-related content, potentially generating an additional $4.6 million in economic activity [1]. The Municipality of San Juan has allocated approximately $1.3 million for public safety, emergency response, cleaning, and other support services during the residency [1].

In addition to the economic benefits, the residency is expected to generate the equivalent of 40,000 hotel room nights and $25 million in media exposure [1]. The event has also prompted local businesses to capitalize on the increased foot traffic, with small-business kiosks operating in the Trocadero area and immersive job-training opportunities being offered through the WIOA program [1].

Visa and other brands are also taking part in the residency, offering exclusive perks to cardholders and promoting the event through various channels. This collaboration is expected to further enhance the economic impact of the residency [1].

In conclusion, Bad Bunny's concert residency in Puerto Rico is set to have a substantial positive impact on the island's economy, attracting visitors, boosting tourism jobs, and generating significant economic activity.

References:
[1] https://newsismybusiness.com/bad-bunny-residency-projected-to-bring-36m-to-puerto-rico/
[2] https://www.bloomberg.com/news/articles/2025-07-10/puerto-rico-native-bad-bunny-helps-economy-with-30-concert-residency