AvePoint Unveils Modernized Global Partner Program for Channel Growth.

AvePoint has unveiled its modernized Global Partner Program, aiming to expand its channel service delivery ecosystem and invest in partner growth. The new points-based system rewards active participation, tracks performance, and equips partners with resources to succeed in the evolving service delivery market. Managed IT services are expected to grow 12.6% to reach US$600 billion, driven by demand for data security and governance expertise.

Title: AvePoint Unveils Enhanced Global Partner Program to Drive Channel Growth

Jersey City, N.J., Aug. 12, 2025 - AvePoint (Nasdaq: AVPT), a global leader in data security, governance, and resilience, has announced a significant update to its Global Partner Program. The new program, which includes a modernized points-based system, aims to expand AvePoint's channel service delivery ecosystem and invest in partner growth. This initiative comes at a time when managed IT services are projected to grow by 12.6% to exceed US$600 billion, according to Canalys [1].

The enhanced program rewards active participation and tracks performance, equipping partners with the resources necessary to succeed in the evolving service delivery market. The points-based system focuses on rewarding activities that drive success in high-value service engagements, such as competency development, pre-sales engagement, and customer success in data security and governance.

Key benefits of the new program include:
- Rewarding Engagement, Not Just Revenue: The program recognizes partners based on their engagement with AvePoint, including activities like partner development, pre-sales lead generation, and recurring services-based revenue generation.
- Flexible Path to Success: Partners advance through tiers based on engagement and expertise, rather than revenue alone, allowing smaller but highly committed partners to access premium benefits and support.
- Comprehensive Enablement: Expanded access to technical resources, certifications, and sales enablement tools help partners build recurring revenue streams and increase customer retention.
- Business Development Support: Advanced partners gain access to lead sharing, co-sell support, business investment funds, and dedicated solution engineering resources to accelerate market expansion.
- Recognition and Rewards: Partners earn official certifications, speaking engagements, and opportunities to showcase their expertise globally.

Early participants, such as Capricorn Consulting GmbH, have reported positive results from the program's structured approach and immediate rewards system. The new partner engagement model benefits end users by providing more knowledgeable support, faster issue resolution, and access to specialized expertise as partners invest more deeply in training and customer success initiatives.

This strategic pivot aligns with broader market trends, as Canalys data indicates managed IT services will grow 12.6% to exceed $600 billion, outpacing overall IT spending. By rewarding partners for activities beyond sales, including competency development and customer success metrics, AvePoint is positioning itself to capitalize on growing demand for specialized data security, governance, and AI-readiness services.

References
[1] https://www.globenewswire.com/news-release/2025/08/12/3131740/0/en/AvePoint-Launches-Enhanced-Points-Based-Global-Partner-Program-to-Drive-Channel-Growth.html