automotiveMastermind: Revolutionizing Automotive Sales with Data-Driven Insights

In the dynamic world of automotive sales, one company has been making waves with its innovative approach to customer engagement and predictive analytics: automotiveMastermind. This New York-based company, founded in 2012, has been transforming the way dealerships and manufacturers find, engage, and win customers by leveraging big data behavioral analytics. Let's dive into the story behind automotiveMastermind and explore how its unique offerings have positioned it as a leader in the automotive industry.



automotiveMastermind's core strength lies in its predictive analytics and marketing automation platform, Mastermind. This cloud-based solution offers a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services, empowering dealers to close more deals by predicting future buyers and consistently marketing to them. By harnessing the power of data, automotiveMastermind helps dealerships and manufacturers identify potential customers, understand their buying motivations, and more.

One of the key factors contributing to automotiveMastermind's success is its strategic partnerships and integrations with other industry players. For instance, the company has integrated its Mastermind technology with Tekion, an innovator of the first and fastest cloud-native automotive retail platform, further enhancing its connectivity and market penetration. Additionally, automotiveMastermind has formed strategic partnerships with other industry players, such as CarNow, to improve the consumer experience with dealerships.

automotiveMastermind's acquisition by IHS Markit in 2017 has further expanded its reach and enhanced its product offerings. Post-acquisition, the company has introduced new features and services, such as Showroom, which dynamically creates hyper-personalized offer websites for consumers. This acquisition has also allowed automotiveMastermind to leverage IHS Markit's global presence, expanding its reach into new markets.



automotiveMastermind's competitive advantages, such as its data-driven insights, predictive analytics, and marketing automation platform, have helped it maintain its market position. The company's team consists of high-volume sales experts and executives with an intimate understanding of the complicated automotive sales process and the unique pain points dealerships and sales teams experience. This industry-specific knowledge, coupled with automotiveMastermind's turnkey solutions, has made it a one-stop solution for dealerships and manufacturers.

In conclusion, automotiveMastermind's innovative approach to customer engagement and predictive analytics has positioned it as a leader in the automotive industry. With its data-driven insights, strategic partnerships, and continuous investment in technology and services, the company has maintained its market position and experienced significant revenue growth. As the automotive industry continues to evolve, automotiveMastermind remains at the forefront, revolutionizing the way dealerships and manufacturers find, engage, and win customers.