Auto Insurance Shopping Sees Near-Term Peak in March, Remains Elevated Throughout Q2 2025

Auto insurance shopping increased 18% YoY in Q2 2025, while home insurance shopping rose 9% YoY, according to TransUnion. Auto insurance shopping peaked in March and remained elevated throughout Q2. 42% of auto insurance shoppers switched insurers in the past year and a half, with Gen Xers and Baby Boomers representing the largest share of this segment. Carriers are urged to rethink retention strategies and employ data-driven approaches to engage with customers.