Authvia and Visa Direct Collaborate to Offer Real-Time Payments via TXT2PAY.

Authvia has integrated Visa Direct to offer real-time payments through TXT2PAY, a text-based payment innovation solution. The integration aims to facilitate real-time disbursements in sectors such as healthcare, automotive services, insurance, and gig economy platforms. The system streamlines refunds, insurance settlements, and other payments by allowing businesses to issue real-time outbound payouts to eligible Visa debit cardholders in selected markets.

Authvia, a leader in conversational commerce and text-based payment innovation, has integrated Visa Direct into its TXT2PAY® solution. This integration enables real-time disbursements across various industries, including healthcare, automotive services, insurance, and gig economy platforms, through a single text message [1].

The collaboration with Visa Direct, announced on August 25, 2024, allows businesses to issue refunds, insurance settlements, payments, incentives, and reimbursements directly to eligible Visa debit cardholders in selected markets. The real-time outbound payouts are facilitated by Authvia's messaging commerce platform, which verifies recipients' identities and confirms payout details, all within a familiar messaging thread [2].

Authvia's focus on sectors like healthcare comes at a time when real-time payments are becoming increasingly prevalent in this industry. According to the PYMNTS Intelligence report, "Small Business Real-Time Payments Barometer: Healthcare Edition," 83% of small healthcare businesses used real-time payment rails in 2024, with 80% reporting high levels of satisfaction [3].

The integration of Visa Direct into Authvia's TXT2PAY solution is part of a broader trend towards real-time payments, which are becoming more prevalent and flexible. For instance, the U.S. FedNow® Service recently doubled its payment cap from $500,000 to $1 million, while The Clearing House has expanded guidelines for on-behalf-of transactions [3].

This shift is significant as it not only makes payments faster but also bigger, more flexible, and central to enterprise finance. The collaboration between Authvia and Visa Direct is a testament to this trend, demonstrating how technology can streamline payment processes and enhance customer experiences.

References:
[1] https://www.pymnts.com/news/payment-methods/2025/visa-direct-integrates-with-text-to-pay-platform-authvia/
[2] https://www.bakersfield.com/ap/news/authvia-integrates-visa-direct-to-enable-real-time-payouts-via-text-and-messaging/article_374c5c32-0f43-5255-9b44-8d696fd979ce.html
[3] https://www.digitalnewsasia.com/business/myfintech-week-2025-three-models-scaling-across-asean-cimb-ant-international-visa-inc-and