Authentic Brands Group Joins Fluent's Commerce Media Network, Unlocking Post-Purchase Monetization for Iconic Brands

Fluent, Inc. has expanded its partnership with Authentic Brands Group, adding a portfolio of iconic brands to its network. The partnership will power post-purchase monetization across Authentic's owned and licensed brands, generating more than $32 billion in global annual retail sales. The agreement aims to add millions of annual transactions to Fluent's commerce media partner network.

Fluent, Inc. (NASDAQ: FLNT), a leading commerce media solutions provider, has expanded its partnership with Authentic Brands Group (Authentic), adding a portfolio of iconic brands to its network. This strategic move aims to enhance post-purchase monetization across Authentic's extensive brand portfolio, which generates more than $32 billion in global annual retail sales. The partnership is expected to significantly boost Fluent's commerce media partner network by adding millions of annual transactions.

The expanded agreement follows successful campaign launches across several of Authentic's owned and licensed brands, including Eddie Bauer, Nautica, Lucky Brand, and Aéropostale. Fluent will now support post-purchase monetization for additional brands such as Reebok, Vince Camuto, Volcom, Champion, RVCA, and DC Shoes. This broader partnership highlights Fluent's value as a strategic monetization partner to some of the most influential players in retail.

Tim Lukens, President of Commerce Media Solutions at Fluent, commented, "Our partnership with Authentic represents a major step forward in Fluent’s mission to build a robust, high-performance commerce media network. With Authentic’s globally recognized portfolio and massive retail reach, we’re unlocking premium ad inventory for brands—while helping Authentic drive new revenue streams and elevate the customer experience at checkout."

Adam Kronengold, Chief Digital Officer at Authentic Brands Group, added, "Fluent has proven to be a strong partner in helping us unlock incremental value across our portfolio. Their data-driven approach and commerce media expertise will continue to help us drive new revenue while enhancing the customer experience with relevant and engaging content at the moment of transaction."

By integrating Fluent's post-purchase ad technology, Authentic's retail partners can deliver personalized, non-endemic offers that drive incremental revenue without disrupting the consumer journey. This approach further deepens brand loyalty while creating performance-driven touchpoints for advertisers.

This portfolio-level partnership underscores Fluent's strategic importance in the retail landscape. To learn more about Fluent's post-purchase monetization solutions and partner network, visit [Fluent's website](https://fluentco.com/for-partners/).

References:
[1] https://www.globenewswire.com/news-release/2025/08/14/3133474/0/en/Fluent-Inc-Adds-Authentic-Brands-Group-to-Partner-Network-Powering-Post-Purchase-Monetization-Across-Brand-Portfolio.html
[2] https://www.barchart.com/story/news/34148654/fluent-inc-adds-authentic-brands-group-to-partner-network-powering-post-purchase-monetization-across-brand-portfolio
[3] https://finance.yahoo.com/news/fluent-inc-adds-authentic-brands-123000925.html