Aura and Life360 Announce Strategic Partnership to Enhance Online Safety and Family Connection Services

Aura and Life360 have formed a strategic partnership, with Life360 investing $25 million in Aura. The companies will also enter a commercial agreement for key go-to-market channels. Aura will have the exclusive right to sell Life360 as a bundled solution through its employee benefits channel, and Aura will begin a multi-year marketing program directly to Life360 customers through the Life360 platform.

Title: Aura and Life360 Form Strategic Partnership, Life360 Invests $25 Million in Aura

BOSTON and SAN FRANCISCO, May 12, 2025 -- Aura, a leading AI-powered online safety solution for individuals and families, has announced a strategic partnership with Life360, a leading family connection and safety company. As part of the agreement, Life360 will invest $25 million in Aura, and the two companies will enter a commercial agreement for key go-to-market channels.

Under the partnership, Aura will have the exclusive right to sell Life360 as a bundled solution through its robust Employee Benefits channel. Additionally, Aura will begin a multi-year program of marketing directly to Life360 customers through the Life360 platform.

Hari Ravichandran, founder and CEO of Aura, commented, "Aura and Life360 share a mission to help keep families safe in both the online world and the real world. This new partnership allows us to bring together our complementary products in the channels where each company is strongest to offer a bundled solution for customers."

Chris Hulls, CEO of Life360, added, "We are excited by the opportunity to reach new members through Aura's established employee benefits channel, expanding access to Life360's safety and connection services. This partnership accelerates our shared mission of protecting families and allows us to experiment with a new distribution channel."

Aura, known for its real-time threat detection and scam alerts, will benefit from Life360's strong brand and extensive user base. Life360, with its location sharing and safe driver reports, will gain access to Aura's Employee Benefits channel, potentially reaching new customers and increasing its market share.

This strategic partnership is expected to enhance both companies' offerings and create a more comprehensive safety solution for families. As the digital and real-world threats continue to evolve, partnerships like this one can provide families with the tools they need to stay safe and connected.

References:

[1] https://www.streetinsider.com/PRNewswire/Aura+and+Life360+Announce+Strategic+Partnership/24779311.html
[2] https://www.stocktitan.net/news/LIF/aura-and-life360-announce-strategic-ndi0jusbtwhx.html