ASUS ROG Xbox Ally and Ally X to Launch on October 16, Showcased at Gamescom 2025

ROG Xbox Ally and Ally X will be available in Canada on October 16, 2025. The handhelds feature AMD Ryzen Z2 Series processors and will be showcased at Gamescom 2025. Actors Ned Luke and Shawn Fonteno will meet with fans at the ROG booth. Availability will follow in other markets where ROG Ally series products are sold.

The gaming handheld market is about to get more competitive with the upcoming release of the ROG Xbox Ally and Ally X. Scheduled to be available in Canada on October 16, 2025, these handhelds are set to challenge the Steam Deck's dominance. Developed by Microsoft and Asus, the ROG Xbox Ally and Ally X are expected to feature AMD Ryzen Z2 Series processors and will be showcased at Gamescom 2025.

The ROG Xbox Ally will come in two variants: the lower-priced model and the higher-end Ally X. The key differences lie in their processors, storage, and memory. The Ally will have an AMD Ryzen Z2 A Processor, while the Ally X will use the faster AMD Ryzen AI Z2 Extreme Processor. Memory will vary, with the Ally having 16GB of LPDDR5X-6400 and the Ally X featuring 24GB of LPDDR5X-8000. Storage will also differ, with the Ally equipped with 512GB M.2 2280 SSD and the Ally X featuring 1TB M.2 2280 SSD for easier upgrades [1].

The operating system for both devices will be Windows 11 Home, which is a departure from the Steam Deck's SteamOS. This change is significant because Windows has had issues with handheld gaming devices, but the Xbox Ally aims to provide a seamless experience by offering an Xbox interface that allows for downloading and streaming Xbox games directly [1].

The ROG Xbox Ally and Ally X will be available in other markets where ROG Ally series products are sold, following their Canadian release. The devices are expected to have a higher price point compared to the Steam Deck, with leaks suggesting a price of 599 euros for the Ally and 899 euros for the Ally X. This pricing is likely to translate to the US market, although adjustments could be made due to tariffs [1].

Actors Ned Luke and Shawn Fonteno will be present at the ROG booth at Gamescom 2025, where fans can meet them and learn more about the new handhelds. This event will provide an excellent opportunity for Microsoft and Asus to showcase the capabilities of the ROG Xbox Ally and Ally X.

References:
[1] https://www.cnet.com/tech/gaming/rog-xbox-ally-specs-price-leaks-and-how-it-compares-to-steam-deck/