Asset Entities Soars 27.18% on Bitcoin Treasury Merger

On May 9, 2025, Asset Entities experienced a remarkable surge, rising 27.18% in pre-market trading, driven by significant developments in the company's strategic direction.

Asset Entities has announced a definitive merger agreement with Strive Asset Management, marking a transformative shift in the company's focus. This merger aims to create the first publicly traded Bitcoin Treasury Company, with the combined entity operating under the Strive brand and remaining listed on NASDAQ. The merger is expected to leverage Strive's institutional investment expertise to implement innovative strategies for Bitcoin accumulation, including tax-free Bitcoin-for-stock exchanges under Section 351, acquiring cash at a discount through mergers, and using fixed income and derivatives expertise to manage risk while maximizing Bitcoin exposure.

The merger will see Strive Enterprises, Inc. own approximately 94.2% of the combined company, with the remaining 5.8% held by existing Asset Entities shareholders. The leadership transition includes Matt Cole, former $70 billion fixed income portfolio manager, as the new CEO and Chairman of the Board, along with other key appointments from both companies. The combined entity plans to expand its shelf registration to $1 billion for Bitcoin accumulation through equity and debt offerings, providing a competitive advantage in capital raising.

Strive Asset Management, with its strong brand and advocacy for capitalism, meritocracy, and innovation, aims to lead the corporate adoption of Bitcoin treasuries. The company plans to advocate for all publicly traded companies in its funds to incorporate a Bitcoin treasury strategy, potentially accelerating institutional Bitcoin adoption. The merger represents a strategic pivot for Asset Entities from digital marketing services to a Bitcoin-focused treasury management model, positioning the company uniquely in the market.