Asset Entities ASST Shares Surge as SEC Clears Merger with Strive

Asset Entities ASST shares are trading higher after the SEC declared its registration statement for the proposed merger with Strive Enterprises effective. The virtual special meeting of stockholders will be held on Sept. 9 to vote on four proposals related to the merger. If completed, the combined company will be named Strive, Inc. and operate as a public Bitcoin Treasury Company.

Asset Entities Inc. (Nasdaq: ASST) saw its shares trading higher following the U.S. Securities and Exchange Commission's (SEC) declaration of effectiveness for the company's registration statement on Form S-4 related to its proposed merger with Strive Enterprises, Inc. The virtual special meeting of stockholders, scheduled for September 9, 2025, will consider and vote on four proposals related to the merger. If approved, the combined entity will be named Strive, Inc. and operate as a public Bitcoin Treasury Company.

The merger is expected to create a significant entity in the digital marketing and Bitcoin treasury sectors. The combined company will continue to trade under the ticker symbol "ASST." A private placement financing is anticipated to raise over $750 million, with an additional $750 million in potential financing available, bringing the total gross proceeds to over $1.5 billion [1].

The virtual special meeting will be held on September 9, 2025, at 1:00 p.m. Central Time. Stockholders of record as of July 21, 2025, can vote online from now until 11:59 p.m. CT on September 8, 2025, and at the virtual meeting. Over 40% of the vote has already been committed in favor of the merger, with an additional 10% needed for approval [2].

The merger is subject to stockholder approval and Nasdaq’s approval of the company’s listing application. Matt Cole, the current CEO of Strive, will lead the combined company as CEO and Chairman of the Board, while Arshia Sarkhani, President and CEO of Asset Entities, will serve as CMO and board member [3].

Before the merger, Strive stockholders are expected to own approximately 94.2% of the combined company, while Asset Entities stockholders will hold about 5.8% [4].

References:
[1] https://www.marketscreener.com/news/asset-entities-announces-s-4-declared-effective-by-sec-and-shareholder-approval-vote-for-merger-with-ce7c50d8d889f02d
[2] https://www.investing.com/news/company-news/asset-entities-announces-sec-approval-for-strive-merger-vote-93CH-4208889
[3] https://www.ainvest.com/news/asset-entities-announces-sec-approval-merger-strive-sets-shareholder-approval-vote-september-9-2508/
[4] https://www.prnewswire.com/news-releases/asset-entities-announces-s-4-declared-effective-by-sec-and-shareholder-approval-vote-for-merger-with-strive-to-be-held-on-september-9-2025-302537586.html