Assembly Appoints Jill Kelly as New North America CEO: A Strategic Move for Growth

In a strategic move to drive growth and innovation, Assembly, a leading global media agency under Stagwell (NASDAQ: STGW), has appointed Jill Kelly as the new North America CEO, effective February 3, 2025. Kelly succeeds Valerie Davis and will report to Global CEO Rick Acampora. This appointment comes at a time when Assembly is experiencing a period of growth and transformation, highlighted by the recent launch of STAGE AI, an advanced iteration of the agency's proprietary technology that leverages artificial intelligence to provide clients with smarter, faster, and more impactful media strategies.

Jill Kelly brings a wealth of experience and expertise to her new role at Assembly. With a reputation for driving transformational growth and building high-performing teams, Kelly is well-positioned to amplify Assembly's capabilities, deliver breakthrough solutions for clients, and foster a culture that prioritizes innovation and collaboration. Her forward-thinking approach, coupled with her recognition as an industry leader and advocate for diversity, equity, and inclusion, makes her an invaluable addition to the Assembly team.

Prior to joining Assembly, Kelly served as the North America CEO of EssenceMediacom, where she led the agency's strategic vision and operations, achieving record growth for the newly merged organization in its largest market. Before her role at EssenceMediacom, Kelly held several senior leadership positions, including global Chief Marketing Officer at GroupM and various digital, media, data, and product operating units within Publicis Groupe. Her extensive experience spans brand strategy, digital transformation, and integrated marketing communications, making her a well-rounded leader poised to drive Assembly's next phase of growth in North America.

Not only is Assembly's 'Find the Change that Fuels Growth' an ambitious proposition and strategic brand rudder, but it is also a commitment we make to clients and a standard we hold ourselves accountable to," said Kelly. "My focus will be on building on that proposition by leveraging new technologies, strengthening client relationships, and creating campaigns that have a lasting impact."

Rick Acampora, Global CEO of Assembly, commented: "We are excited to welcome Jill to Assembly as we continue to shape the future of our clients' business by building connected omni-experiences that make their brands perform. Her track record of driving growth, fostering talent, and leading transformative initiatives makes her the perfect fit to elevate our North American operations. Jill's strategic vision and dynamic leadership will be instrumental in expanding our market presence, delivering unparalleled results for our clients, and attracting the best talent in the industry."