Assembly announces STAGE AI, AI-driven system for improved efficiency and results.

Assembly, a Stagwell agency, has announced the launch of STAGE AI, the latest evolution of its patented system, STAGE. Now powered by AI, STAGE AI represents a bold step forward in Assembly's commitment to innovation, providing clients with technology that offers efficiency at scale, while prioritizing incremental growth to drive measurable business impact and results. STAGE AI works centrally across all STAGE data sources to provide unparalleled speed, accuracy, and scale.

In a groundbreaking move, Assembly, a leading modern agency under the Stagwell Global umbrella, has announced the launch of its latest innovation, STAGE AI. This evolution of the patented system, STAGE, is now powered by artificial intelligence (AI), marking a significant step forward in Assembly's commitment to innovation and growth [1].

Assembly Global, renowned for its data-driven, technology-powered, and business consulting solutions, has recently expanded its capabilities through the acquisition and rebranding of Brand New Galaxy (BNG) [2]. This strategic move has strengthened Assembly's global digital commerce and omnichannel media offerings, enabling the agency to deliver comprehensive brand performance across the customer journey.

The integration of BNG's advanced AI tools into Assembly's existing tech stack, particularly the STAGE platform, has supercharged the agency's offerings. STAGE AI works centrally across all STAGE data sources, providing unparalleled speed, accuracy, and scale. This enhancement enables Assembly to deliver more impactful and connected experiences for its clients, such as Lindt, Ceer, Mashreq, Lenovo, Fossil Group, and Virgin Mobile [2].

The AI-powered STAGE AI represents a bold commitment to innovation and growth for Assembly. By leveraging AI, the agency aims to offer efficiency at scale while prioritizing incremental growth to drive measurable business impact and results [1]. This approach aligns with Stagwell's strategic vision of bringing together the best minds in the industry with a broader spectrum of digital services designed to drive full-funnel growth and engagement [2].

The regional implications of this development are significant, as BNG, despite not having a direct presence in the Asia Pacific, is tapping into the region's capabilities through the formal integration of BNG into the Assembly stack [2]. This move brings more than just capabilities; it introduces a wealth of technology to the region, further solidifying Assembly's position as a global leader in modern agency services.

References:
[1] Stagwell Global. (n.d.). Assembly Global. Retrieved January 12, 2023, from https://www.stagwellglobal.com/agency/assembly/
[2] Campaign Asia. (2023, January 11). Stagwell rebrands Brand New Galaxy as Assembly. Retrieved January 12, 2023, from https://www.campaignasia.com/article/stagwell-rebrands-brand-new-galaxy-as-assembly/496469