Aspire.io and Meta Partner to Launch AI-Powered Instagram Discovery Tool

Aspire.io has launched AI Instagram Discovery, a tool that uses conversational AI search, advanced filters, lookalike recommendations, and richer performance data to help brands find high-performing creators. Powered by Instagram's creator marketplace API, the tool eliminates manual prospecting and curates a list of high-performing matches. Key features include conversational AI search, smart filters and lookalikes, new high-intent Reels metrics, historical brand partnerships, and trusted first-party authenticated data. This innovation joins Aspire's Creator Discovery Suite as one of seven different ways to find the right creators.

Aspire.io has introduced a groundbreaking tool, AI Instagram Discovery, designed to revolutionize the way brands find high-performing creators on Instagram. This new platform leverages advanced AI technology, conversational search, and smart filters to streamline the creator discovery process. The tool is powered by Instagram's creator marketplace API and is part of Aspire's broader Creator Discovery Suite.

The AI Instagram Discovery tool employs conversational AI search, allowing brands to instantly find creators using natural language queries. For instance, a search for "vegan foodie creators with 50K TikTok followers in New York" or "Beauty influencers with 15K Instagram followers and 5%+ engagement" will yield a curated list of creators matching the specified criteria. This eliminates the need for manual prospecting and endless profile scrolling.

The platform also offers smart filters and lookalike recommendations, enabling brands to narrow down their search results based on specific data points. Additionally, the tool includes new high-intent Reels metrics, which allow brands to evaluate creators based on critical engagement KPIs such as hook rate and engagement rate. Historical brand partnerships and trusted first-party authenticated data further enhance the platform's accuracy and reliability.

Aspire.io's partnership with Meta has been instrumental in developing this tool. The collaboration has resulted in a first-of-its-kind experience that combines Instagram's creator marketplace API with Aspire's AI innovation. This tool joins Aspire's existing suite of seven creator discovery methods, providing brands with a comprehensive solution to their creator recruitment challenges.

According to Aspire's 7th Annual State of the Industry Report in 2025, 70% of brands still face difficulties in finding the right creators. This new tool aims to address this bottleneck by providing a more intelligent and performance-driven approach to creator discovery. By automating the process and offering detailed performance data, brands can focus on building partnerships that drive tangible results.