Asana Director Justin Rosenstein Sells 339830 Shares for $15.01/Share

Asana, Inc. (ASAN) announced that Director Justin Rosenstein has executed two transactions involving the sale of shares. On July 24, 2025, Rosenstein sold 115,936 shares at a price of $15.03 per share. Furthermore, on July 25, 2025, he sold an additional 223,894 shares at a price of $14.98 per share.

Asana, Inc. (ASAN) has reported that Director Justin Rosenstein executed two significant transactions involving the sale of shares. On July 24, 2025, Rosenstein sold 115,936 shares at a price of $15.03 per share, totaling approximately $1.74 million. On July 25, 2025, he sold an additional 223,894 shares at a price of $14.98 per share, amounting to $3.36 million. These transactions were conducted under a pre-arranged Rule 10b5-1 trading plan adopted on March 18, 2025, and resulted in Rosenstein owning 3,728,033 shares of Asana, Inc. [1][2][3]

The sales come at a time when Asana's stock has experienced a significant decline of 31.6% over the past six months. Despite this, the company maintains impressive gross profit margins of 89% and is considered undervalued by some analysts. Additionally, Asana has recently announced its inclusion in the Amazon (NASDAQ:AMZN) Web Services (AWS) Marketplace’s new AI Agents and Tools storefront, which could potentially speed up AI agent and workflow development for AWS customers. [1][2][3]

UBS has reiterated its Neutral rating on Asana stock, maintaining a price target of $18.00 after meeting with the company’s financial leadership. The firm acknowledged Asana’s strategic moves but also noted challenges such as lower annual contract value on a $100 million renewal and ongoing customer downgrade activity. [1][2][3]

References:
[1] https://www.tradingview.com/news/tradingview:40153f3b7e2a2:0-asana-director-justin-rosenstein-sells-over-339k-shares/
[2] https://www.investing.com/news/insider-trading-news/asana-director-rosenstein-sells-51m-in-stock-93CH-4156252
[3] https://ng.investing.com/news/insider-trading-news/asana-director-rosenstein-sells-51m-in-stock-93CH-2029747