ARK: Survival Evolved sales surge 3,022% during Snail Steam Publisher Sale.

• Snail Games' ARK: Survival Evolved sales surged 3,022% in June 2025. • Over 3,800% total units sold compared to prior months. • Concurrent players peaked at 65,885. • Snail leverages box office and music partnerships to promote ARK: Aquatica DLC.

Snail Games, a leading global independent developer and publisher of interactive digital entertainment, reported a significant surge in sales for its ARK: Survival Evolved (ASE) franchise in June 2025. The game saw a remarkable 3,022% increase in average daily sales and a 3,800% rise in total units sold compared to prior months. Concurrent players peaked at 65,885, underscoring the franchise's enduring global community engagement even a decade after its original debut [1].

The impressive sales figures are attributed to Snail's ongoing commitment to sustaining player engagement through consistent content updates and releases. The company has leveraged various marketing strategies to promote the upcoming ARK: Aquatica DLC, including a high-visibility media placement during the pre-show of the live-action remake of "How to Train Your Dragon," which opened to approximately $83.7 million at the domestic box office [1].

In addition to the box office partnership, Snail Games has also expanded the ARK universe across different platforms. The ARK: Ultimate Mobile Edition introduced the Genesis Part 1 expansion, driving up first-time downloads by 27.4% and daily active users (DAU) by 17.8% during the launch week [1]. Meanwhile, ARK: Survival Ascended added Ragnarok Ascended, resulting in the highest Steam peak concurrent users (CCU) and DAU in 2025 [1].

Snail Games' co-CEO Tony Tian commented, "As we celebrate 10 years of ARK and set the stage for ARK: Aquatica’s release, we are embracing the intersection of gaming and entertainment to reach new fans wherever they are and drive long-term value for the franchise. The success of ASE continues to serve as a foundation for future growth, and with a highly engaged community and strong performance benchmarks, we expect ARK: Aquatica to capitalize on this momentum upon release" [1].

References:
[1] https://www.marketscreener.com/quote/stock/SNAIL-INC-146510169/news/ARK-Demonstrates-Robust-June-Momentum-as-Snail-Games-Celebrates-10-Year-Anniversary-and-Prepares-for-50320332/