Arena-Z Introduces Franchise Model, New Token A2Z, $20M Grant Program

Arena-Z, the rebranded version of League of Kingdoms, has introduced a franchise model and a new token, A2Z, marking a significant transformation in the blockchain gaming landscape. This shift aims to create a more interconnected and player-centric gaming experience, where achievements and assets carry over across multiple titles.

The franchise model allows players to maintain a consistent identity, assets, and progression across different games within the Arena-Z ecosystem. Two upcoming titles, LOK Chronicle and LOK Hunters, are already in beta and are expected to join the flagship title by the end of Q3 2025. This integrated ecosystem represents a move away from isolated Web3 games toward a more connected gameplay experience.

To support this growth, Arena-Z has launched a $20 million Ecosystem Grant Program. This fund, drawn from staking and reserve allocations, aims to catalyze platform adoption and support game developers. Early ecosystem partners include XOCIETY, Pebble City, and The New Order (TNO). The initiative aligns with Arena-Z’s vision to build a cohesive game economy rooted in player governance, reward loops, and community contribution.

In addition to the franchise model, Arena-Z has introduced a new token, A2Z, which replaces the existing LOKA token. The migration uses a 1:20 exchange ratio, preserving existing utilities while unlocking new features. These features include cross-title rewards and asset synchronization, player identity and reputation management, and ecosystem-level governance participation. Binance and HTX have confirmed their support for the migration, with a user swap portal going live on July 28 at 03:00 UTC.

Arena-Z is positioned as the first gaming-dedicated Layer 2 network on the OP Superchain and the only Korea-based gaming platform listed on both Binance and Coinbase. A new strategic partnership with NHN, a major Korean game developer, further bolsters institutional confidence in Arena-Z’s global expansion.

A unique feature of the rebrand is AZZY, a digital companion that visually evolves based on player activity across the Arena-Z ecosystem. AZZY is designed to gamify user engagement and will be available in a starter version at launch through the Arena-Z website.

Originally launched in 2020, League of Kingdoms was among the earliest blockchain games to gain global traction, reaching over 150,000 daily active users across 210+ countries. Arena-Z continues this legacy by expanding into a robust, multi-title infrastructure backed by leading crypto investors including a16z crypto, Hashed, YZi Labs, Peak XV Partners, and YGG.

With its franchise model, infrastructure integration, and refreshed tokenomics, Arena-Z is setting a precedent for the next generation of Web3-native gaming platforms. This strategic overhaul is expected to drive growth and innovation within the gaming community, ensuring the platform's longevity and relevance in the competitive gaming landscape.