Aptar Beauty and Clarins Launch Ninth Generation of Double Serum with Custom Eco-Designed Packaging

Aptar Beauty and Clarins have launched the ninth generation of the Double Serum, a unique and eco-designed packaging solution. The new packaging features a double-chamber system for two-in-one dispensing, with a rotating actuator that dispenses gradually bigger doses. The packaging is made of 94% recyclable materials and contains 24% recycled material. Aptar Beauty developed and manufactured the packaging using its dual sourcing capabilities and a network of subcontractors.

Aptar Beauty and Clarins have recently introduced the ninth generation of the Double Serum, a unique and eco-designed packaging solution. The new packaging features a double-chamber system for two-in-one dispensing, with a rotating actuator that dispenses gradually bigger doses. This innovative design is made from 94% recyclable materials, with 24% recycled material content, reflecting a commitment to sustainability [1].

The packaging was developed and manufactured by Aptar Beauty using its dual sourcing capabilities and a network of subcontractors. This approach allows for efficient production and adherence to strict environmental standards. The new packaging is designed to be lightweight and durable, making it suitable for e-commerce distribution, which is a significant sales channel for Clarins products.

The introduction of the eco-designed packaging aligns with the broader trend towards circular packaging solutions. The circular packaging market is rapidly evolving, driven by increased regulatory pressures and consumer preferences for eco-friendly products. The market size is projected to reach USD 389.54 billion by 2032, growing at a compound annual growth rate (CAGR) of 6.4% from 2025 to 2032 [2].

The partnership between Aptar Beauty and Clarins underscores the importance of sustainable packaging in the beauty industry. As consumers become more environmentally conscious, brands that adopt eco-friendly packaging solutions are likely to gain a competitive advantage.

References:
[1] https://www.packagingstrategies.com/articles/105827-amcor-partners-with-mediacor-to-launch-2-liter-stand-up-pouch-for-home-care
[2] https://www.openpr.com/news/4102651/circular-packaging-market-size-and-trends-driving-growth