AppLovin Surges to 16th in Trading Volume Amid 30.7% Jump and S&P 500 Inclusion Despite 1.95% Price Slump

On September 5, 2025, , , ranking 16th in market activity. , marking a reversal from its recent performance amid broader market adjustments.

AppLovin’s inclusion in the S&P 500 index, effective September 22, is set to replace MarketAxess Holdings. The index addition typically triggers short-term price momentum as institutional investors rebalance portfolios. However, , reflecting shifting investor sentiment toward its adtech-driven growth model.

The company’s trajectory has been shaped by high-profile moves, including a proposed acquisition of TikTok’s U.S. operations from ByteDance. Regulatory delays under former President have left the deal in limbo, creating uncertainty for long-term strategy. Meanwhile, .

Backtesting this strategy requires defining key parameters: market universe scope (e.g., U.S. exchanges), ranking criteria (volume vs. turnover), holding periods, and weighting methods. .