AppLovin Surges 11.97% on $8.9 Billion Volume Ranks Eighth as Legal Battle Reshapes App Store Monetization

AppLovin (APP) surged 11.97% on August 7, 2025, with a trading volume of $8.9 billion, ranking eighth in market activity. The rally followed better-than-expected Q2 earnings and strategic insights from CEO Adam Foroughi regarding the Apple-Epic legal battle.

The CEO highlighted potential long-term benefits from the ongoing litigation, which could reshape app store monetization. While AppLovin has not yet seen immediate impacts, Foroughi anticipates gains within four to eight quarters as developers shift spending from Apple’s 15%-30% commission to alternative ad platforms. This aligns with AppLovin’s core business model, which thrives on mobile advertising revenue.

Financial results showed net income more than doubling to $819.5 million, exceeding analyst estimates. Revenue rose 77% to $1.26 billion, driven by the ad-tech segment after the gaming business was divested in June. Despite criticism from short-sellers questioning compliance with app store rules, Wedbush analysts remain bullish, citing the Apple-Epic case as a potential catalyst for next-year growth.

The strategy of purchasing the top 500 stocks by daily trading volume and holding for one day returned 166.71% since 2022, outperforming the benchmark by 137.53%. This underscores liquidity concentration’s role in short-term gains, particularly in volatile markets, though risks remain for investors adopting such high-turnover approaches.