Apple TV+ Faces Criticism, but Could Soon Silence Critics with New Developments

Apple's Apple TV+ service could silence critics as it expands its content offerings and subscriber base. Despite being one of the company's most scrutinized services, Apple TV+ has received positive reviews and has gained a significant number of subscribers. With new content releases and a growing user base, the service could prove to be a success for Apple.

Apple TV+, the streaming service from Apple Inc., has increased its monthly subscription prices in the UK and worldwide. The new monthly cost is £9.99, a £1 increase from the previous price. This move comes after nearly two years since the last price adjustment and follows a trend of rising subscription costs in the streaming industry.

The price increase will apply to new subscribers immediately, while existing subscribers will have until 30 days after their next renewal to pay the higher rate. Apple has cited the expansion of its content library, which now includes hundreds of Apple Originals and thousands of hours of programming, as a reason for the price hike.

In the US, the monthly subscription cost has risen from $9.99 to $12.99, a significant increase. Despite the price hike, Apple TV+ has gained prominence with hits like "Severance" and "The Studio." Analysts suggest that Apple is following the trend of traditional pay TV services by implementing annual price increases.

The streaming market has seen several price adjustments in recent months. Netflix, for instance, has raised prices in the UK, ranging from £5.99 to £18.99 per month. Disney+ and Paramount+ have also increased their subscription costs, with Disney+ ranging from £8.99 to £12.99 and Paramount+ from £4.99 to £10.99.

Apple TV+ stands out by not showing ads, a feature that sets it apart from other streaming services. Analysts believe that the service's content offerings and Apple's vast user base provide ample opportunities for growth. However, the company will need to effectively communicate the value of its service to maintain and attract subscribers.

References:
[1] https://www.aol.com/apple-tv-raises-subscription-prices-142236095.html
[2] https://macdailynews.com/2025/09/04/jim-cramer-apple-is-well-positioned-even-without-its-own-ai-tech/
[3] https://www.ainvest.com/news/apple-strategic-rebound-ai-integration-product-innovation-justify-buy-upgrade-2509/