New Apple TV 4K to Feature A17 Pro Chip, Upgraded Siri and AI Capabilities

Apple TV 4K is rumored to be upgraded with a new A17 Pro chip that will support Apple Intelligence and an upgraded Siri. This AI-powered Siri could make personalized recommendations, identify actors in movies, and respond more intelligently than ever before. The new chip is expected to be the main reason for upgrading to the new Apple TV 4K.

Apple Inc. is rumored to be upgrading its Apple TV 4K with a new A17 Pro chip, which is expected to support Apple Intelligence and an upgraded Siri. This AI-powered Siri could enhance the device's capabilities by providing personalized recommendations, identifying actors in movies, and responding more intelligently than ever before. The new chip is anticipated to be the primary reason for upgrading to the new Apple TV 4K, as it promises significant improvements in performance and functionality.

The potential upgrade comes amidst Apple's reported exploration of Google's Gemini AI model to overhaul its Siri voice assistant. According to Bloomberg, Apple is considering using Google's Gemini AI to enhance Siri's capabilities, which could launch next year [1]. This move marks a notable departure from Apple's traditional approach to AI development and highlights the company's efforts to stay competitive in the rapidly evolving AI landscape.

The market has responded positively to the news, with Alphabet Inc.'s stock rising more than 3% following the report. This market reaction underscores the significance of AI partnerships in the tech industry and investors' confidence in Google's AI capabilities [2]. However, the potential partnership also faces potential risks amidst antitrust scrutiny of Google's lucrative search deal with Apple.

The new A17 Pro chip is expected to be a key feature of the upgraded Apple TV 4K, offering improved processing power and AI capabilities. Apple's AI challenges, particularly in rolling out its Apple Intelligence features, have prompted the company to explore alternative solutions [1]. The potential integration of Google's Gemini AI into Apple's products could address these challenges and provide a more robust AI experience for users.

While discussions regarding the potential partnership between Apple and Google are still in the early stages, the news has sparked interest among investors and financial professionals. The decision on which AI model to use for the new Siri is yet to be made, leaving room for further developments in this evolving story. As the tech industry continues to prioritize AI advancements, collaborations between major players like Apple and Google could become more common, potentially accelerating innovation in the field of artificial intelligence and voice assistants.

References:
[1] https://www.macrumors.com/2025/08/22/google-gemini-next-gen-siri/
[2] https://theoutpost.ai/news-story/apple-in-talks-with-google-to-use-gemini-ai-for-siri-revamp-19443/