New Apple TV 4K Expected to Launch with Dolby Vision 2 Support

Apple is expected to launch a new Apple TV 4K this fall, coinciding with Dolby's new Dolby Vision 2 standard. The new standard offers improved picture settings through AI, ambient light detection, and reference lighting data. It also includes a redesigned image engine, Authentic Motion, and Sports and Gaming Optimization. Hisense is the first brand to announce support for Dolby Vision 2 on its TVs, with other brands likely to follow.

Apple is poised to launch a new Apple TV 4K this fall, aligning with Dolby's recent announcement of Dolby Vision 2. This new standard aims to elevate the viewing experience through advanced picture settings, AI, and ambient light detection. Dolby Vision 2 also incorporates a redesigned image engine, Authentic Motion, and Sports and Gaming Optimization. Hisense has become the first brand to announce support for Dolby Vision 2 on its TVs, with other manufacturers likely to follow suit.

Dolby Vision 2 builds on the success of its predecessor, which has been the gold standard for premium HDR for over a decade. The new standard is designed to meet the evolving needs of television experiences, leveraging a robust content pipeline and AI capabilities to deliver a more captivating picture based on what is being watched and the viewing environment. Key features include Precision Black for improved clarity, Light Sense for ambient light detection, and Sports and Gaming Optimization for enhanced performance in live sports and gaming.

Hisense will be the first to integrate Dolby Vision 2 into its lineup, utilizing MediaTek Pentonic 800 with "MiraVision™ Pro" PQ Engine, the first silicon chip to support the new standard. The timing and availability of these TVs will be announced at a later date. CANAL+, a leading French media and entertainment company, has also committed to enhancing its content in Dolby Vision 2, further enriching the viewing experience for its subscribers.

Dolby Laboratories, the company behind Dolby Vision 2, is a world leader in immersive entertainment. With partnerships across various industries, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. The company's innovations, such as Dolby Atmos and Dolby Vision, have significantly impacted the entertainment and digital experience sectors.

This technological advancement is expected to drive growth for Dolby Laboratories and its partners, including Hisense and CANAL+. As more manufacturers adopt Dolby Vision 2, the market for premium TVs is likely to see increased demand, potentially leading to higher sales and revenue for these companies.

References:
[1] https://www.prnewswire.com/news-releases/dolby-unveils-dolby-vision-2-a-new-era-for-tv-picture-quality-302542377.html