Apple Tests New App Store Ad Design Blending into Search Results on iOS 26.3 Beta

Apple is testing a new App Store search design that blends sponsored results into organic results, making ads harder to distinguish. The change, which removes the blue background used to highlight ads, is currently only visible to some iOS 26.3 beta users and is part of a testing phase. Apple plans to increase the number of ads shown in App Store search results, with multiple ads appearing in the same search results page.