Apple shares drop in volume spike as it unveils new products, last down 1.3% at $234.67

Apple shares drop in volume spike as it unveils new products, last down 1.3% at $234.67

Apple Inc. (AAPL) shares experienced a notable drop in trading volume and a slight decrease in price following the company's fall product launch event on September 9, 2025. The event, which included the unveiling of new iPhone models, Apple Watch, and AirPods, saw Apple shares close at $234.67, down 1.3% from the previous day's close.

The drop in share price and trading volume can be attributed to several factors. Investors were likely expecting significant advancements in artificial intelligence (AI) features, which were not delivered. Clayton Allison, portfolio manager at Prime Capital Financial, stated that the event was not expected to present exciting new features that would drive significant stock growth .

Additionally, the stock market's perception of Apple's AI strategy has been a concern. Despite the company's 10% revenue growth in its fiscal third quarter, the expectations for future growth have been tempered by the absence of more advanced AI features. Apple's stock remains expensive relative to its peers, trading at about 30 times projected profits over the next 12 months .

Analysts have also pointed out that Apple's stock has traditionally reacted negatively to new product launches, with shares often falling on the day of the unveiling . However, historical data shows that the stock tends to recover within 30 to 60 days afterward .

The lack of significant AI advancements in the new product lineup may have contributed to the stock's underperformance. Evercore ISI's Amit Daryanani highlighted that while Apple's AI has not lived up to expectations, customers are more likely to upgrade their iPhones for reasons like improved battery life and new screens .

The event also saw rumors of a potential price increase for iPhone models, which could potentially boost revenue and offset costs from President Donald Trump's tariffs . However, Apple's stock price remains elevated, and investors are cautious about the company's valuation and growth prospects.

In conclusion, Apple's fall product launch event failed to excite investors, leading to a drop in share price and trading volume. The event highlighted the company's need to deliver on AI advancements to meet investor expectations and drive stock growth.

References:
https://finance.yahoo.com/news/apple-450-billion-rally-faces-110028430.html
https://www.investors.com/news/technology/apple-stock-iphone-17-introduction/?src=A00220&yptr=yahoo
https://www.cnbc.com/2025/09/09/live-updates-apple-event-iphone17-airpods-ios26.html