Apple Launches AppleCare One: A New Service Offering Unlimited Device Repairs and Tech Support for $19.99 per Month

Apple has launched AppleCare One, a new service that provides unlimited device repairs, battery replacements, tech support, and loss and theft protection for up to three devices for $19.99 per month. The service is available starting July 24 and can be added to existing devices or purchased with new hardware. This new offering is part of Apple's Services segment, which generated $96.1 billion in revenue in 2024 and includes subscriptions like Apple TV+, Apple Music+, and Apple Pay.

Apple has introduced AppleCare One, a new service designed to streamline device coverage for multiple Apple products. Effective July 24, AppleCare One will offer unlimited repairs, battery replacements, tech support, and loss and theft protection for up to three devices for a monthly fee of $19.99. This service is available for both new and existing devices, providing customers with an affordable and convenient way to protect their Apple products.

Key Features and Benefits

AppleCare One includes all the benefits of AppleCare+, such as unlimited repairs for accidents like drops and spills, 24/7 priority support from Apple experts, quick and convenient Apple-certified service, and battery coverage. Additionally, AppleCare One expands theft and loss protection to cover iPad and Apple Watch, in addition to the iPhone. The monthly pricing remains consistent regardless of the products covered, allowing customers to enroll multiple devices and save up to $11 per month compared to enrolling in separate AppleCare+ plans for each device. Additional devices can be added for an extra $5.99 per month.

Flexibility and Convenience

One of the standout features of AppleCare One is its flexibility. Customers can now add products they already own, provided they are up to four years old and in good condition, to their plan. This extends the protection window beyond the current 60-day window for purchasing AppleCare+. The service also simplifies plan management by automatically removing a device from the plan and replacing it with a new one when a customer trades in a covered product directly to Apple. As a monthly plan, AppleCare One allows customers to maintain coverage for as many products as they want, with the ability to add or remove devices at any time.

Impact on Apple's Services Segment

AppleCare One is part of Apple's Services segment, which generated $96.1 billion in revenue in 2024. This segment includes various subscription services such as Apple TV+, Apple Music+, and Apple Pay. The introduction of AppleCare One is expected to further bolster Apple's revenue from services, providing additional value to customers and enhancing the company's overall ecosystem.

Conclusion

AppleCare One represents a significant step forward in device coverage, offering customers a simple and affordable way to protect multiple Apple products. With its comprehensive benefits and flexible plan management, AppleCare One is poised to attract a wide range of customers, from those who own multiple Apple devices to those looking to extend the lifespan of their existing hardware.

References

[1] https://www.apple.com/newsroom/2025/07/apple-introduces-applecare-one-streamlining-coverage-into-a-single-plan/
[2] https://www.stocktitan.net/news/AAPL/apple-introduces-apple-care-one-streamlining-coverage-into-a-single-6fvhumnfuolv.html